Pandora founder Tim Westergren may be getting squeezed on recording royalties, but everything is peachy on the audience side. During a keynote discussion at the Future of Music Coalition Policy Summit in Washington on Monday, Westergren pointed to a registered userbase of 65 million, up from just 60 million in late-July (as then disclosed by Pandora CEO Joe Kennedy in New York). That represents a quick, 8 percent gain over a very short period.
And how many are active users? On that point, Westergren pointed to a crowd of 25 million over the past month, with monthly sessions totaling 11 hours. Those are remarkably nice stays, especially given the super-distracted nature of the net. Or, in the words of Westergren, “super super high" levels.
The latest information follows a similarly impressive finding from Edison Research. The research group recently estimated that 1-in-5 radio listeners in the 12-24 demo had listened to Pandora over the past month.
Sounds great, especially given the emphasis on scale. During the chit-chat, Westergren pointed interviewer Kara Swisher to a model heavily tilted towards advertising. “Subscription is not the solution, I don't think," Westergren relayed.
And how many are active users? On that point, Westergren pointed to a crowd of 25 million over the past month, with monthly sessions totaling 11 hours. Those are remarkably nice stays, especially given the super-distracted nature of the net. Or, in the words of Westergren, “super super high" levels.
The latest information follows a similarly impressive finding from Edison Research. The research group recently estimated that 1-in-5 radio listeners in the 12-24 demo had listened to Pandora over the past month.
Sounds great, especially given the emphasis on scale. During the chit-chat, Westergren pointed interviewer Kara Swisher to a model heavily tilted towards advertising. “Subscription is not the solution, I don't think," Westergren relayed.
