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Overview of Direct-to-Fan Marketing Tactics [video]

Source: HypeBot
February 10, 2011
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This talk is long. But if you're an artist or manager that wants to learn more about direct-to-fan maketing, it's great. Mike King of BerkleeMusic delivered this speech at MIDEM last month. It's packed full of King's insights, as well as, thinking from Seth Godin, Clay Shirky, and Hugh MaCleod. Watch the video:

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