Susan Boyle's sales are 97% physical.
Music has a 10/90 rule--10% of your fans will provide 90% of your revenue.
Actually email is like a river--fans dip in an out of the information stream.
Engagement makes money for artists, awareness does not.
It takes 14 clicks to download music from Amazon without an account (12 on iTunes) vs. 4 clicks for typical torrent site. Streams take 1.
Basically the music business today is where it was in 1967.
Artists need to make sure they are easily findable on search engines.
Primary focus of new artists needs to be finding a core fan base.
81% of all albums sold last year sold under 100 copies. But... there were 5 tracks sold for every album.
Even though it's now a singles market, many labels are still album-centric.
Odds of winning the lottery are as good as a record deal and a hit. Actually the lottery has better odds...
Artists, you may not want to hear it, but you have to look at yourselves as businesses.
High awareness with low engagement is a hobby, not a business.
