Primack believes that the Net is “both the catalyst for the destruction of the old music business and the instrument for the creation of the new order. One not based on greed, but fairness, where musicians own and control their music instead of being the puppets of a multinational corporation. What I do here is to explain the powerful digital tools at everyone's disposal, and how to use them."
Primack's easy-to-follow system involves learning to pinpoint one's musical identity so that it can be easily communicated, and then using a combination of websites, email, legal filesharing, content syndication and guerilla marketing so that musicians can develop a global audience for their music.
This is also the first book that shows musicians how to use legal filesharing to successfully market their music to millions of new listeners. Primack explains that “the current controversy that has enveloped filesharing and the downloading of music has focused exclusively on copyright issues and obscured the fact that legal filesharing represents a unique marketing opportunity. My system can be used by anyone who owns the rights to their music."
Primack, who published over three hundred articles and produced more than 100 websites including the first mega-Jazz site, Jazz Central Station back in 1996, has taken his experience in the music business, and on the web to produce the first how-to guide for jazz musicians on using the Net for success.
Dr. Billy Taylor: “Bret Primack's book on survival in the new world of the music business is an essential tool designed to help artists deal more effectively with personal empowerment. Read it and help yourself."
David Liebman: “Essential to all artists, no matter their style of music. His assessment of the past & hopes for the future are accurate & inspiring. This book is about empowerment on a personal level."
For more information contact All About Jazz.
