Online movie rental company Netflix has decided to do away with its “profiles" feature, which lets people set up separate movie queues within a single account.
“Too many members found the feature difficult to understand and cumbersome, having to consistently log in and out of the Web site," according to a post on the Netflix blog.
The company will end the service, which started in 2005, on September 1.
With profiles, a person who has a subscription that lets you rent three DVDs at one time, for example, can set up two profiles allocating one DVD to themselves and two DVDs for their kids. The kids can add the movies they want while the subscription owner adds their selections to a separate movie queue. To switch between profiles, you click on a drop-down menu at the top of the page.
“Too many members found the feature difficult to understand and cumbersome, having to consistently log in and out of the Web site," according to a post on the Netflix blog.
The company will end the service, which started in 2005, on September 1.
With profiles, a person who has a subscription that lets you rent three DVDs at one time, for example, can set up two profiles allocating one DVD to themselves and two DVDs for their kids. The kids can add the movies they want while the subscription owner adds their selections to a separate movie queue. To switch between profiles, you click on a drop-down menu at the top of the page.
