It's no secret that music streaming is exploding, with Spotify leading the way. But examining the month-to-month trajectory of that growth tells a more nuanced story. Can Apple Music ever catch Spotify, for example? And is it actually possible that Spotify free growth has slowed just enough and Spotify paid growth accelerated just enough, that Spotify paid users could someday surpass free?
via MIDiA Research
via MIDiA Research
