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Meanwhile, in Denmark: 70% of People Think Piracy is a-Okay...

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So, where do you stand on piracy? Well, maybe the industry's battle over the hearts-and-minds has already been lost. The latest evidence comes from Denmark, where 70 percent of those polled felt that piracy was mostly okay. The survey, conducted by the Rockwool Foundation, found that 7 out of 10 Danes view piracy as acceptable 'to a greater or lesser extent,' while 15-20 percent feel that piracy is completely acceptable.

But, oddly, the participants drew the line at content resale. Specifically, three-fourths of respondents felt that subsequent repackaging or resale of downloaded material was unacceptable (go figure).

The survey actually canvassed a range of other social and moral issues, including tax evasion and insurance fraud. In that mix, most viewed file-trading as less problematic than most non-violent crimes. Indeed, that matches sentiments in areas like the US, where swapping is often equated with infractions like speeding or even parking violations.

Rockwool concluded that moral standards are similar to those found ten years ago.

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