Last Days Of Free SoundCloud? Allison Moore Hired As Chief Revenue Officer As Paid Launch Nears

SoundCloud has attracted millions of users—musicians and fans—with a seemingly unlimited treasure trove of tracks. But new deals with the major labels require monetization and recent filings point to a company bleeding cash at alarming rate. Now an experienced digital executive has been hired to sort out the mess.

Music streaming service SoundCloud is pushing forward with its monetization plans and has announced that digital veteran Allison Moore has joined the company as Chief Revenue Officer.  She will be based out of the company's New York offices.

Moore joins SoundCloud from NBCUniversal, where she most recently served as General Manager for its video streaming service TV Everywhere. Prior to that, she held top spots at HBO and Cablevision.

“Alison is an innovative and strategic leader with a proven track record of building consumer business strategies that drive new revenue growth across multiple platforms. Most importantly, she has an understanding of both the complexities of SoundCloud’s business, and the content and entertainment industries, having spent the majority of her career building businesses, products and experiences that deepen consumer engagement with extraordinary content. said Alex Ljung, Co-founder and CEO, SoundCloud, in a statement. “We’re thrilled to have Alison heading up what will become a monetization engine of global scale.”