Jazz Audiences Initiative—Overview of Findings
Join us for a Webinar on Friday, October 21, 2011
Space is limited.
Reserve your Webinar seat now
Alan Brown and Rebecca Ratzkin of WolfBrown will provide a summary of the key research findings from the Jazz Audiences Initiative (JAI). The 21-month research project resulted in a market segmentation analysis of current jazz ticket buyers in select locations across the country, as well as a prospective ticket buyer study focused on Central Ohio. During a national convening in August 2011, marketing professionals began to study implications for the data. Jon Yanofsky, Jazz at Lincoln Center, and Scott Vezdos, Jazz Arts Group, will share highlights from that work. Robert Breithaupt, Executive Director of the Jazz Arts Group, the JAI lead organization, will discuss leadership implications for the field related to the research findings. Jerry Yoshitomi, MeaningMatters, will facilitate the webinar.
Title: Jazz Audiences Initiative: Overview of Findings
Date: Friday, October 21, 2011
Time: Time: 3:00 PM to 4:00 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer
Join us for a Webinar on Friday, October 21, 2011
Space is limited.
Reserve your Webinar seat now
Alan Brown and Rebecca Ratzkin of WolfBrown will provide a summary of the key research findings from the Jazz Audiences Initiative (JAI). The 21-month research project resulted in a market segmentation analysis of current jazz ticket buyers in select locations across the country, as well as a prospective ticket buyer study focused on Central Ohio. During a national convening in August 2011, marketing professionals began to study implications for the data. Jon Yanofsky, Jazz at Lincoln Center, and Scott Vezdos, Jazz Arts Group, will share highlights from that work. Robert Breithaupt, Executive Director of the Jazz Arts Group, the JAI lead organization, will discuss leadership implications for the field related to the research findings. Jerry Yoshitomi, MeaningMatters, will facilitate the webinar.
Title: Jazz Audiences Initiative: Overview of Findings
Date: Friday, October 21, 2011
Time: Time: 3:00 PM to 4:00 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer
