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Is Hope Over? The Darker Tone of 2011...

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The party line used to involve catch-phrases like 'this is the most exciting time' and 'music consumption is up,' etc., etc. But why are executives suddenly shifting their rap? Perhaps this is simple realism setting in, though a few statements at Midem were strikingly different—and darker—in tone.

“We're on an edge of whether this business falls off the edge, or jumps to a new edge. And it's all to do with control over the music....

“That's why this black cloud, I'm very concerned about... If the music business does not get moving and start to understand this shift in behavior... some kid in Russia or India or somewhere is going to create an app that works with those cloud-based systems, where the artists don't share in the revenue created by it."

Nettwerk Music Group CEO Terry McBride. “The recorded music business was an historical anomaly. Get over it. We need something entirely new."

Dave Kusek, Berklee Music. “We are at one of the most worrying stages yet for the industry. As things stand now, digital music has failed. An entire decade is behind us and there hasn't been much progress. Record company executives are starting to worry that the digital music business is already as big as it's going to get."

Mark Mulligan, Forrester Research, in discussion with the New York Times. The title the article was, “Music Industry Braces for the Unthinkable."

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