Technology News

A Guide to Creating More Engaging Newsletters

Source: HypeBot
November 9, 2010

Ariel Hyatt gives some great tips on writing engaging newsletters and emphasizes that newsletters are important especially if your audience is older than 24! A key theme for newsletters is to personalize them. You can include interesting things like stories and hobbies. In addition, it is important to send out newsletters on a consistent basis.The most critical part of a newsletter is the Call to Action. One of the tips to note: Do these [calls to action for community building—Follow ...

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Study: More Time Spent on Social Media Than Email

Source: HypeBot
November 9, 2010

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Study: Facebook and Twitter Drive Most Blog Traffic, but Don't Forget Stumble Upon, Flickr, Linkedin

Source: HypeBot
November 5, 2010

A new Technorati 2010 State Of The Blogosphere study reinforces something that most who guide web sites and blogs  already know: Facebook and Twitter drive traffic. But several sites that music marketers don't always consider—Linkedin, Stumble Upon and Flikr—also proved to also be significant traffic sources. MySpace barely registered in the study, which is perhaps not surprising since the study looked at blogging in general, rather than just music or band blogging.  But the results are a reminder of the ...

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Browser Audio Recording Gives the Web a Voice

Source: HypeBot
November 5, 2010

Eliot Van Buskirk discusses the impact of Mozilla's new technology which allows users to easily record audio and video on the music world. On Thursday, Mozilla released the audio recording Add-On called Rainbow to pair with “cloud-computing." The Add-On fits well with the growing trend of music in the cloud. According to Van, this technology is likely to lead to several things: music identification, simpler online recording, compatibility with Apple and other devices, video controls, and audio/video participation in live ...

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News Corp Gives MySpace Just Months to Improve

Source: HypeBot
November 5, 2010

Just as the new MySpace logo dropped the word “space,  MySpace execs saw their own space to improve the social network evaporate yesterday as News Corp executives put them on notice during an investors call.  MySpace was given less than a year to turn the newly redesigned ship around as Chase Carey, News Corp's president, declared  MySpace “a problem." “The current losses are not acceptable or sustainable. Our current management did not create these losses but they know we have ...

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Insurance Agents Say Downloads Have No Value

Source: HypeBot
November 5, 2010

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New Bandcamp Buttons Show Facebook Like's Power

Source: HypeBot
November 4, 2010

Several months ago Bandcamp saw Facebook blow past search results as the #1 source of incoming traffic surpassing the combined referrals from Google, Yahoo, and Bing.  Motivated by their own experience and user requests, the musician toolkit creator added Facebook Like buttons and has since seen traffic to artists explode. Before Like, Facebook traffic coming into Bandcamp for artists could “primarily be attributed to the tens of thousands of times each month that people clicked Share > Facebook on Bandcamp ...

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What Are Your Most Pressing Music Industry Issues?

Source: HypeBot
November 4, 2010

All day, I've been asking myself this question. To me, the most pressing issue is and continues to be exploring the emergent social ecology of music culture online. Now that's a rather abstract one. Close contenders are:

Fostering online music communities that support creativity Raising local cultural awareness and active fan participation Decriminalizing digital youth and deepening media literacy Identifying artist revenue streams beyond digital song sales

What are your most pressing music industry issues? What are the topics that ...

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