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Technology

Microsoft's Bing Control's 30% of Search and Why You Should Care

Source: HypeBot
April 14, 2011

It's a basic rule of marketing. Customers (fans) need to be able to find you; and in the internet age that means search engines. Until now that meant where you show up on Google search. But a new Experian Hitwise numbers show that Microsoft's Bing now controls 30.01% of U.S. search" 14.32% from Bing.com and 15.69% from Yahoo Search which Bing powers. Google still controls 64.42% of the U.S. search, down 10% since August. Almost overnight., where you rank in ...

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Technology

How to Increase Engagement in Facebook Wall Posts, a Statistical Review

Source: HypeBot
April 13, 2011

Buddy Media, a company that provides a “social media platform" for Facebook marketing, recently released a free white paper titled Strategies for Effective Facebook Wall Posts: A Statistical Review. The report is based on Facebook posts made over a two week period by 200 users of the Buddy Media Platform described as the “world's largest brands" in industries including entertainment, media, retail and fashion. See also their client list. Lessons For Music Marketers: Though this report clearly is shared to ...

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Technology

Click to Pay Sync Licensing Platform for Music

Source: HypeBot
April 9, 2011

Need indie music for your film or video game, and fast? Meet Splother. The service allows full access to music via “click to pay" sync licensing and product marketing. Since it's no longer cost-effective to enter into elaborate negotiations for every type of sync, the company is aiming to speed up the process and provide a simple, iTunes-like solution for the long-tail of sync licensing. Splother carefully selects artists that own their own publishing rights, or are represented by a ...

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Technology

Fanbridge Hits 100 Million Fans. Adds Staff, API

Source: HypeBot
April 9, 2011

Fan relationship platform FanBridge announced yesterday that more than 100 million fans are now connecting through email, Facebook and Twitter using their platform. Some key clients like Lady Gage, Lil Jon and Carole King certainly helped Fanbridge reach the 100M fan milestone. But given the competition, it's an impressive number nonetheless. FanBridge also announced the appointments of former Nabbr executive Gray Blue as its new Director of Music Industry Relations, and Jason Perez, formerly with Mint.com, as Head of Design. ...

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Technology

Social Networks with at Least 1 Million Daily Visitors...

Source: Digital Music News
April 8, 2011

Technology

Chaos We Can Stand: Attitudes Toward Technology and Their Impact on the New Digital Ecology

Source: HypeBot
April 7, 2011

I. Where Salvation Lies Upon discovering that I had relatively poor vision in the seventh grade—difficulties seeing the whiteboard and anything from afar—it was understood that I would need to get glasses. Not just any glasses though, the specific style that I wanted were those worn by the front man of the rock group Linkin Park, Chester Bennington; they were thick-framed, black glasses, and in my mind, they looked amazing—on him. As it would turn out, the glasses looked less than ...

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Technology

8 Reasons Why You Need to Have Your Own Website

Source: HypeBot
April 5, 2011

I was asked to write a guest blog on the topic of why it is important to have your own website. Well for whatever reason the blog was never posted and episode two of The Music Biz Weekly podcast reminded me that I still have this blog and that I should post it. This is a topic that I am passionate about. Let me make this clear, you must have your own website. Let me say that again... you need ...

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Technology

Pick the Band - Fan Driven Online Label

Source: HypeBot
April 5, 2011

(UPDATED) Pick the Band, a new online-only record label has launched what they believe to be an alternative to the traditional label business model that lets fans have a say in how the artists that they like are promoted and marketed. Fans pick the single, design the artwork and make the videos for the artists to compete in online competitions conducted via picktheband.com, which utilize online auditioning and voting, showcases at top festivals and social media promotion. Fans who participate ...

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