Home » Jazz News

Technology News

Timely announcements covering new album releases, tours, concert series, special events, job postings, crowdfunding campaigns and more. You can find more news by searching our website, viewing our news stream, seeing what's trending or reading our blog posts. Subscribe to our news RSS feed and/or embed AAJ news content on your website or blog. Learn about our news service here. Submit news here.

Technology

Musician Website Quick Fix #3: Focus a Single Call-to-Action

Source: HypeBot
November 16, 2011

One easy thing you can do to improve your website is to focus your home page design on one main call-to-action. A call-to-action is designed to direct people's attention to something specific that you want them to do when they get to your website. This is the website equivalent of the over-friendly store clerk that welcomes you and says “hey there ! did you know we have a 2 for 1 sale on men's underwear" and then gently leads you ...

Continue Reading...

Technology

Twitter Not a Top Source for Music Discovery [study]

Source: HypeBot
November 15, 2011

According to a recent NPD Group/NARM study, Twitter was found not to be a top source of music discovery, nor was it even found to be a common outlet that people turn to after making a discovery. This does make sense intuitively due to the fact that Twitter is limited to primarily a 140-character text message, and is missing some key elements that help complete the discovery process including biographical information, photos, and streaming audio and video. These elements generally ...

Continue Reading...

Technology

Mixberry Media's Vads Offers New Approach to Reach Mobile and Streaming Audience

Source: HypeBot
November 11, 2011

Sillicon Valley based Mixberry Media has announced the launch of their vAds service, which allows digital advertisers to more efficiently reach mobile and web audiences using their Voice & Audio Ads network to improve ad monetization. Mixberry has developed their technology specifically for music streaming—online radio in particular. The company is in talks with most of the Top 20 music streaming apps (web and mobile) on the market now, and plan on being an increased source of revenue for streaming ...

Continue Reading...

Technology

Music WithMe Enables Anonymous Social Music Discovery

Source: HypeBot
November 11, 2011

We thought enough of Music WithMe to name it one of the 10 Smartest Startups at SFMusic Tech. The people behind Music WithMe, an app that wirelessly synchs iTunes music to Android devices, recognize that not all of your friends will have the same tastes in music as you. They also know that a person's taste in music can be grounds enough to spark a genuine friendship. That's why they've updated their up with a new feature that allows users ...

Continue Reading...

Technology

Seth Godin Offers 6 Ways to Measure the Success of Your Website

Source: HypeBot
November 10, 2011

You've probably spent a lot of money and even more time on your web site. So, now what? How can you tell if your efforts are paying off? The week, marketing expert Seth Godin offered 6 questions for analyzing your web site: What's the revenue per visit? (RPM). For every thousand visitors, how much money does the site make (in ads or sales)? What's the cost of getting a visit? Does the site use PR or online ads or affiliate ...

Continue Reading...

Technology

Musician Website Quick Fix #2: Lose the Intro Page

Source: HypeBot
November 9, 2011

This quick fix is a matter of opinion, but in my opinion—I don't think Intro pages add much to a website's value and can actually work against you. Top 3 reasons why you should use an Intro page on your site: 1. You are promoting something in the short term, like a CD which is being released very soon. Adding a single call to action (Buy my CD here!) can focus your visitors attention to one thing. 2. Your website is ...

Continue Reading...

Technology

3 Tips Indie Music Marketers Can Learn from Corporate Social Media

Source: HypeBot
November 9, 2011

SoCon2011 took place in late October in London with a focus on “Brand Journeys In Social Media." Though primarily about corporate marketing, WMG's Ritch Sibthorpe and Last.fm's Mathew Hawn shared some insights that are also applicable to indie artists. Their points help amplify a number of perspectives shared previously at Hypebot as mentioned below. The Music Void's Laura Grivainis-Thorne gives an overview of SoCon2011 noting that attendees from the music industry were largely absent though both Ritch Sibthorpe, VP Digital ...

Continue Reading...

Technology

Google+ Officially Launches Pages, Grab Your Band or Brand Name Now

Source: HypeBot
November 8, 2011

Today Google officially launched the long anticipated Google+ Pages, which finally gives bands, brands and businesses an equal footing on the social network. There's a slightly confusing two button system: fans can recommend you with a +1 or add you to a circle to have your updates appear in their stream. Google has also integrated search with two ways to add pages to circles from Google search. The first way to add pages via search is by including Google+ pages ...

Continue Reading...