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New Music Marketing Opportunities on Tumblr, Instagram and Chill
Source:
HypeBot
Being an early adopter has its pluses and minuses. You can get wrapped up in chasing every new thing and lose site of your overall goal. But if you're already involved with a service or platform, new developments can give your music marketing a fresh look. For example, Tumblr is now offering highlighted posts for a buck and Jux has introduced a photoblog option for Instagram pics. Chill is also trying something new with a pivot from being a group ...
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Remember Ilike? The Social Music Network Officially Died Today
Source:
HypeBot
In the the spring of 2009, iLike had 45 million registered users and was the #1 music application on Facebook. “Is There An iLike Effect?," we asked then; and the answer was yes. The #1 and #2 albums on iTunes were Keith Urban's “Defying Gravity" and “Gavin Degraw's “Free"—two releases with nothing in common except that both debuted exclusively on iLike. Today the social music network officially closed, with the url redirected to MySpace. At its peak, iLike had 60 ...
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Pixsound: Turning Photos into Musical Instruments, It's Much Better Than You Think
Source:
HypeBot
Music iOS App Pixound takes an intriguing approach: letting you play any photo as if it were a musical instrument. That was enough to get our attention, and when we first started playing around with the Pixound (iOS $1), we thought it was a neat gimmick, but probably not worth a buck. Then we kept playing, delving deeper into the app's features... Having done so, we think this one's definitely worth a dollar. At the very least, you could use ...
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Musicmetric: CO-Founder Talks Pro Edition, P2P Data Tour Planning App
Source:
HypeBot
Musicmetric is a web analytics platform that recently launched a Pro edition in Beta. It offers an impressive range of stats on everything from social media activity to mentions in articles on websites. One of the most noted features in recent media coverage is their tracking of file sharing activity. Access to such data also powered a midem Hack Day app called TourrentPlans that helps musicians plan tours based on the location of their filesharing fanbase. I recently spoke with ...
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Techdirt's Masnick Offers "Totally Positive" View of Music Industry @ #midem
Source:
HypeBot
Techdirt publisher Mike Masnick took the stage in Cannes today offering an optimistic view of the music industry. “The industry is amazing right now... we have more content than ever before, more access than ever before, and more opportunity than ever before. “And this is a good thing," he said. The challenge is very much a marketing challenge," Masnick told the Midem audience. “It can be met by being more open, more human and most of all, more awesome." His ...
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Gobbler Gets $1.75 Million to Expand Musician File Management Solution
Source:
HypeBot
LA based Gobbler, a service that helps musicians backup, organize and transfer large audio and video files, has received $1.75 million to expand the service. Investors in the round include ff Venture Capital, Black Ocean Group, Mindjolt CTO Aber Whitcomb, Facebook VP Dan Rose, ex-Googler Jermey Wenokur, Science's Mike Jones, and the founder of LowerMyBills Matt Coffin. Gobbler also raised $1.3 million from Dave Goldberg, Sky Dayton and Tim Wyatt in January of last year. The new funds will be ...
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Stereogrid Offers Free Hybrid Solution for Online Music Promotion
Source:
HypeBot
StereoGrid has released the second version of their “music delivery network," a service that combines distribution of music to bloggers and press and a song widget that's embeddable on blogs and websites. It's a well thought out service birthed in the noisy, spam-filled world of hip hop media. Though no company can solve the problems hip hop media faces on its own, StereoGrid has built a robust service that is now expanding beyond hip hop. I recently spoke with StereoGrid ...
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Social Media Success for Musicians - A 2012 Roadmap
Source:
HypeBot
There have been many stories and guest posts on Hypebot recently about how to use social media to market to fans. This seems only fitting, since 2012 will see an increased scrutiny on social media marketing strategies, metrics and results. The last few years have been focused on making sense of how artists can best acquire more Twitter followers and Facebook likes. This year will be about figuring out both what to do with them, as well as, making sense ...
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