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Online Street Teams: How to Motivate Fans to Spread the Word for You
Source:
HypeBot
Guest post by Moses Soyoola (@moseyshow), co-founder of Jamplify (@jampaigns), a promotional platform that turns fans into active promoters of artists' content. Whatever happened to street teams? It used to be that artists would have armies of kids in any given city beating the pavement to promote the artist and the artist's shows. These promoters would be rewarded with all kinds of perks and gifts like backstage passes, box sets, or VIP access. These artists realized that fan word-of-mouth is ...
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BandPage Expands to Become Hub for Musician Content on the Web
Source:
HypeBot
When Facebook required brand and band pages to switch over to the Timeline layout earlier this year, many Facebook application providers felt an uncomfortable blow as the new layout resulted in less visibility and usage of their products. Forced to adapt to a changing environment, the leading application for musicians on Facebook, BandPage, announced today that they've expanded their reach to the broader Internet with the introduction of BandPage Everywhere, a hub for musicians to update their online properties across the ...
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Echo Nest Adds $17.3m from Norwest, Expands Api to Explore Music as Predictor of All Behavior
Source:
HypeBot
Music intelligence platform The Echo Nest, has closed a new $17.3 million financing round led by Norwest Venture Partners. Prior investors Matrix Partners, Commonwealth Capital Ventures, Fringe Partners, Jim Pallotta and board member Michael Brown also participated in this round. The Echo Nest says it will use the funds to support sales, international expansion and new product development, the early stages of which the company shared this morning. The EchoNest's music data API powers music discovery iHeartRadio, eMusic, MOG, Spotify, ...
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Design 4 Music gives Jeff Platz an Impressive Makeover
Source:
Chris Rich
Design 4 Music works closely with All About Jazz to help make it the ultra helpful jazz locus that it is. They have to be one of the few web shops mainly focused on making a solid web presence for a notably disadvantaged sub idiom, free jazz, and they do it beautifully. The recent launch of a site makeover for Boston area guitarist Jeff Platz is merely the most recent example of work that marries high function to aesthetic majesty ...
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Twitter's Breakup with Linkedin Signals a New Direction - But is It the Right One?
Source:
HypeBot
After a nearly three-year partnership, LinkedIn has announced that posts from Twitter will no longer be displayed on their site. The news comes as Twitter works to encourage users to visit its own services directly and not through third parties, or as Twitter's Chief of Products Michael Sippey said in a recent blog post, to provide “the core Twitter consumption experience through a consistent set of products and tools." Previously, LinkedIn users were once able to connect their profiles to ...
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Promote Your Live Music Events with Epilogger
Source:
HypeBot
Having easily accessible archives of past concerts, including social media conversations, is a great way to let old fans reminisce and new fans catch the bug. Epilogger is emerging as a new service that provides easily accessible archives of events, including concerts and festivals, as recorded in social media. Event organizers can claim events and Epilogger plans on providing additional event-related services. Definitely a new service worth watching. A variety of web services have addressed social media and events from ...
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Musician Website Quick Fix #8: Use a Contact Form
Source:
HypeBot
Guest post from musician website and marketing platform Bandzoogle. When musicians put contact information on their websites, most will include a hyperlinked email address. It seems like the easiest, most logical thing to do, but here are 3 reasons why you should use a contact form rather than an email address: 1. Email spam Ah, email spam. We all get it, we're all annoyed by it, but it can be a mystery where it comes from. Well, one surefire way to ...
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When iTunes Becomes Obsolete
Source:
HypeBot
Guest post by Bryan Kim (@freshbreakfast), Director of Business Development at Tracks.by. The following chart is sourced straight from the RIAA year end sales report. It is released every March, and it is the reason you read about the year-over-year triumphs of digital downloads in the face of plummeting CD sales. It is the reason everyone knows that the physical format is dead, the music industry was slow to respond to P2P, and the industry-wide contraction was their price to ...
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