Technology News

How to Use Twitter to Promote an Album or Tour

Source: HypeBot
April 15, 2010

3 Rules & 2 Tools For Twitter Success

There's no denying that Twitter use is exploding (even @hypebot has 6400+ fans) or that it should be a part of an viral music marketing campaign. But beyond tweeting what you had for lunch to your 37 uber-fans, how do you build a following on Twitter and best use the 140 character social network to spread the word about a new album? Here are three rules for Twitter success:

3 Rules

What's a Facebook Fan Worth? Study Says $3.60

Source: HypeBot
April 15, 2010

What is the true value of all of those Facebook fans you've been collecting? Some social media specialists have done the math and it turns out that on average each fan is worth about $3.60 a year.

The study does not specifically look at bands or fans of music, but its' clear that not all fans and brands are created equal. In its study of 41 million Facebook fans, marketer Vitrue found a wide variety of impression-to-fan ratios. Some generated ...

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Please Twitter, Don't Kill Tweetdeck

Source: PC Magazine
April 15, 2010

Twitter is about to become a much more robust platform for doing, well, whatever it is we do on Twitter every day. I usually call it “micro-blogging," but it's really so much more than that. It's my random thought register, a place where whatever notion is flitting through my mind--no matter how brief or unusual--is often delivered to an audience of 17,000 followers. Most of the people I follow--meaning those that I actually pay attention to--use it in much the ...

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David Grisman: New Website Featuring Garcia Material

Source: JamBase
April 15, 2010

NEW WEBSITE FEATURES NEW AND PREVIOUSLY UNRELEASED PROJECTS WITH JERRY GARCIA VIDEOS, EDUCATIONAL MATERIALS, STREAMING RADIO & TV, DAILY DOWNLOADS NEW RELEASES AVAILABLE EACH MONTH

David Grisman David Grisman has announced the arrival of his new website, www.acousticoasis.com, featuring new and previously unreleased projects that are now available as high-quality digital downloads, exclusively through this site. All projects include downloadable graphics (CD covers, tray cards and labels) and cost is less than most other download sites. ...

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FCC Broadcasters Guard Their Spectrum

Source: Michael Ricci
April 13, 2010

An offer TV station owners can't refuse? Broadcasters fear that an FCC plan for them to give up some of their rights to the public airwaves would cost them future revenue.

For decades, owning television stations, with their fat profit margins, was a license to print money. But the growth of cable and now broadband has lured away TV viewers and made stations less profitable. Finding new sources of revenue is crucial, and broadcasters are counting on -- and jealously ...

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Twitter to Start Selling Ads

Source: All About Jazz
April 13, 2010

Twitter announced Tuesday that it will start showing sponsored tweets on some search pages, taking a cautious first step into a traditional advertising business model that could provide a steady source of revenue for the 4-year-old startup which doesn't make any serious money yet, but is reckoned to be worth a billion dollars. The so-called Promoted Tweets will put tweets from paying customers at the top of some Twitter search pages, clearly marked as ads, the company said in a ...

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Apple Updates Macbook Pro Line

Source: All About Jazz
April 13, 2010

Apple today updated the MacBook Pro line with faster processors, powerful next-generation NVIDIA graphics and even longer battery life. The popular 13-inch MacBook Pro features the new NVIDIA GeForce 320M graphics processor for up to 80 percent faster graphics and a groundbreaking 10-hour built-in battery.* The new 15-inch and 17-inch MacBook Pro models feature Intel Core i5 and i7 processors and Apple's new automatic graphics switching technology that toggles seamlessly between powerful NVIDIA GeForce GT 330M and energy efficient Intel ...

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Apple Goes Where the Portals Failed: It's the Hardware, Stupid

Source: All About Jazz
April 10, 2010

Six months ago an Apple analyst told me he thought the company's long-term goal was to become the internet's cable TV company. I didn't get it then. I really get it now. Most think of Apple as a computer or consumer electronics company. I think that's becoming a means to a much bigger end: becoming a giant news, entertainment and communications network with Googillian ambitions. Most of its money still comes from selling computers, iPhones, iPods and iPads. But with ...

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