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Local SEO: How to Get Your Event Ranking

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HypeBot
As we delve deeper into the complex but crucial world of search engine optimization, we look at what can be done 'off-page' to help and ensure your local event climbs the ranks of regional searches. Guest Post by Brendan Baker on Eventbrite When it comes to search engine optimization (or SEO), your event faces a unique challenge: it happens at a specific time and place. To rank locally for a timely event, you need local SEO. Local SEO emphasizes an immediate ...
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Sonos (Finally) Improves Its App To Reflect Modern Listening Habits

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HypeBot
I love my wireless Sonos speakers, but the app has always left a bit to be desired. Now Sonos is attacking the problem on two fronts- the ability to control the system directly from your favorite music apps (Spotify integration is coming next month), and a major app upgrade. Reflecting changes in how users consume music, Sonos has updated its app to make finding and playing playlists and other music faster and easier. Users can now tap a playlist, song or ...
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8 Takeaways For The Music Industry From Wednesday's Apple Event

Source:
HypeBot
CEO Tim Cook spent only about 3 minutes at yesterday's Apple Event talking about Apple Music, but tucked into it and other announcements were some important messages, both real and implied, for the music industry and all music fans. A roundup up of music and music industry related news from Wednesday's Apple Event. Apple Music now has 17 million subscribers. that's up an acceptable 2 million from 15 million in June. Apple Music is still very committed to Exclusives." In his ...
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Sonos Smartly Extends Speaker Control To Spotify App, Amazon Echo, Pandora [UPDATED]
![Sonos Smartly Extends Speaker Control To Spotify App, Amazon Echo, Pandora [UPDATED]](https://s3.amazonaws.com/allaboutjazz/photos/news/sonos-play-5-compact-wirelses-speaker.jpg)
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HypeBot
I've always loved my Sonos multi-room speaker system. It's a near perfect combo of size, fidelity and wireless convenience. My single beef has been that using Sonos speakers meant using the Sonos app as a controller. And it works well, I missed some features that I enjoyed on Spotify, Pandora and other music apps. Sonos is opening control of its popular wireless speakers to Spotify, Amazon's Echo, Pandora and likely other streaming services. Spotify Sonos today announced an integration that will ...
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SoundCloud Gives Creators An "Album" Option

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HypeBot
Ever since SoundCloud cut its label deals and added a paid service, it's sped up the pace at which its adding new features. Today they added the option to display groups of tracks as an album rather than just as a playlist. When SoundCloud started creators shared their work track-by-track. Over the years, the platform evolved to enable playlists. Today, they added another way for creators to share and listeners to discover SoundCloud's massive catalog of music with the addition of ...
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How The Share Button Is Ruining Social Media

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HypeBot
If you’re anything like me, your social feeds are a mess right now. A quick sample of mine: festival flyers, ads for a CRM system, open letters to Donald Trump, a defense of Kim Kardashian, and ads to join Yahoo Mail. Even without the necessary evil of promoted posts clogging up the feed, it feels like the initial promise of social media- a hub of digital connections between physically separated people- is lost. The following is an excerpt from the ...
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Most Music Tech Startups Don't Know Shit About How Labels Work - A Response To David Pakman

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HypeBot
In response to David Pakman's piece on the difficulty of building a successful music industry startup, Jim McDermott looks at why it is that so many of these startups have failed, and don't seem to grasp how labels work in the music business. Guest post by music and entertainment industry consultant Jim McDermott Editor’s note: This is a response to David Pakman’s essay “The Music Industry Buried More Than 150 Startups.” David you’re one of the smartest guys on the ...
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Twitter Announces Move Away From 140 Character Limit

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HypeBot
Expressing yourself in 140 characters or less has almost become an art form, but it can also be incredibly restrictive in certain situations. Today, Twitter announced that they are playing with the 140 charterer rule. Over the coming months Twitter is making changes to move beyond its 140 character limit without abandoning it entirely. For example, @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer “use up” valuable characters. Here is a full list of ...
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