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Pandora Buys AdWizz Platform Used By Spotify, Deezer
Source:
HypeBot
Pandora is ramping up its digital advertising push with the acquisition of digital audio ad platform AdsWizz. The addition will upgrade Pandora’s ad tech capabilities, providing its advertisers with greater audience reach, and expand the company’s revenue opportunities. Spotify, Deezer and TuneIn are all currently AdsWizz clients. The transaction, which is expected to close in the second quarter of 2018 was worth $145 million, which Pandora agreed to pay in a combination of at least 50% cash and the remaining 50% ...
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Pandora Partners w/ Linkfire To Improve Artist Marketing
Source:
HypeBot
Pandora has partnered with smart link aggregator Linkfire to improve music discovery and amplify marketing efforts. Pandora becomes the first music streamer to feed Linkfire advanced attribution data that helps artists, labels and marketers understand how content is performing and create data driven promotional campaigns. The Linkfire integration is part of Pandora's expanding Artist Marketing Platform (AMP). 14,000 artists are using AMP, and more than 22,000 free Artist Audio Messages have been published, delivering 1.6 billion impressions to fans. “We have ...
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Bill Frisell And Brad Mehldau: Alone
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Rifftides by Doug Ramsey
Their recording histories encompass dozens of collaborations, but in their new albums two of the most prolific recording artists in modern music go it alone. Bill Frisell, Music Is (Okeh) Guitarist Bill Frisell reaches into his storehouse of compositions to revisit several that he has recorded before, and to play others for the first time. Frisell is alone, yes, but with the help of producer Lee Townsend and engineer Tucker Martine he overdubs guitar layers and uses looping, applying the ...
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The Album Is DEAD, But Not Everyone Believes It
Source:
HypeBot
While creating an album has for many bands and artists been a cornerstone of artistic accomplishment over the years, our shift to a predominantly playlist based culture means that we're shifting away from the album format and living in a world of singles- just not everyone's accepted it yet. Guest post by Bobby Owsinski of Music 3.0 To many music artists and bands, making an album has always been the epitome of their art. This group of songs was a ...
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London Mayor Takes On Social Media At SXSW
Source:
HypeBot
In the late 1990s, consumers across the globe began using a resource in the comfort of their own homes that was destined to revolutionize information consumption – the internet. Twenty years later, computer advancement and faster connections have altered virtually every aspect of daily life and have, for better or worse, begun to enter the realm of politics. Mayor Sadiq Khan, London’s first Muslim and ethnic minority mayor, gave a keynote speech Monday with a question-and-answer session at South by ...
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Jazz this week: Melissa Aldana Quartet, Ben Wendel's "The Seasons," Galactic, and more
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St. Louis Jazz Notes by Dean Minderman
This week's calendar of live jazz and creative music in St. Louis features performances from two stellar saxophonists, one of New Orleans' favorite funk bands, and more. Let's go to the highlights... Wednesday, March 14 Saxophonist Melissa Aldana returns with her quartet for the first of four nights of performances at Jazz at the Bistro. Aldana, who was born in Chile and educated at Berklee, has enjoyed a fast rise in the jazz world since becoming the first female instrumentalist ...
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Streaming Music Presages The End Of Ownership... Of Everything [George Howard]
Source:
HypeBot
Music is often the proverbial canary in a coal mine, says George Howard. Here, he explores how the rise of streaming led to a full fledged shift to a cloud-based media, making the idea of actual ownership is becoming increasingly antiquated. Guest post by George Howard , this first appeared on Forbes Many moons ago — just around the time I first applied the term “Canary In A Coal Mine“ to the music industry — I wrote a piece entitled, “The Stream That Snuck ...
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East Coast v. West Coast
Source:
JazzWax by Marc Myers
Back in the early 1950s, New York and Los Angeles had mildly different jazz styles. The West Coast sound tended to be more melodic and contrapuntal. The East Coast's sound was denser and more bluesy. By mid-decade, as the LP became an increasingly profitable format, major New York-based labels such as RCA, Decca, MGM and Bethlehem opened Los Angeles jazz divisions. Naturally, competition heated up as jazz A&R chiefs on each coast scrambled to sign regional artists. Before long, the ...
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