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YouTube Exands Merch Sales, Channels To More Creators
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HypeBot
YouTube CEO Susan Wojcicki has shared an update that focuses on the streamer's top five priorities for 2018. At least three of the updates are great news for musicians and other creators. Merchandise Sales- The threshold for eligible U.S.-based channels has been lowered from 100,000 to just 10,000 subscribers. YouTube hinted that number may go even lower. It is also expanding its merchandising partners beyond Teespring, but has not named any new providers. Channel Memberships - Viewers pay a monthly recurring fee ...
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Change Needed Before Net Can Drive Creativity and Prosperity, say Musicians, Academics
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HypeBot
In this except from a submission made to the EU's National Telecommunications and Information Administration, a coalition of performers, musicians, and academics issue a plea to restructure the web as a place where creative culture can thrive. Guest post by Neil Turkewitz, this first appeared Medium This is an excerpt from a submission made to the NTIA on internet priorities. The entire submission is available here. The individuals and organizations identified below are a diverse group of performers, songwriters, musicians, authors, academics ...
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From Ownership To Access: Disruption In Music and Media [Mark Mulligan]
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The music and video industries are often cited as prime examples of digital disruption and resurrection. But while plotting comparable paths towards access-based models, a closer look by MIDiA analyst Mark Mulligan reveals some very telling differences. By Mark Mulligan of MIDiA and the Music Industry blog Last Wednesday we held the third MIDiA Quarterly forum, exploring the shift from ownership to access across different media industries. In addition to MIDiA analyst presentations we had panellists from Sky, The Economist, ...
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How To Add Personality To Your Email Campaigns
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HypeBot
When it comes to promoting a show or event, email is your best friend, as it still yields a higher return on investment than many forms of promotion. For emails to be effective, however, they need to grab readers attention. Here we look at how. Guest post by Tamisha McQuilkin from the Eventbrite blog Tamisha McQuilkin, the Program Manager for Technology Partnerships at MailChimp. Email is the event marketer’s not-so-secret weapon. It’s incredibly rewarding when done well, with a $44 return ...
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Stem Offers Digital Music Distribution Alternative
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HypeBot
Founded in 2015, Stem.is is a unique digital aggregator which submits your music to all major streaming services and, unlike most other digital aggregators, has a more streamlined payment process, meaning you and your collaborators can earn royalties with fewer accounting hassles. Guest post by Bobby Owsinski of Music 3.0 There are a number of digital aggregators that all provide roughly the same services. They’re a one-stop shop that will send your music to Spotify, Apple Music, Deezer, Pandora, Tidal and any ...
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What Is Article 13? What Did Today's Vote Mean For Music?
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HypeBot
The vote by the EU Parliament Thursday to open debate on Article 13, sweeping legislation that revamps copyright law, is seen as a setback for the music industry. But what is exactly is Article 13 and what does today's vote mean for musicians and the music industry? What Is Article 13? Article 13, also known as the Directive on Copyright in the Digital Single Market and the EU Copyright Directive, is a proposed directive designed to modernize and standardize copyright law across the European Union. It would ...
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Music Industry's Nonsense 'Myth Busting' About EU's Censorship Machines Essentially Just Saying 'Nuh-uh' Repeatedly
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HypeBot
ALTERNATIVE VIEW: In this op-ed, Mike Masnick busts the myth busting of major EU publishers who were attempting to counteract criticism of the EU's Copyright Directive's Article 11 “link tax", and why he believes its effects would be so detrimental. Op-ed by Mike Masnick of Techdirt A few weeks back we busted the bogus myth busting by the big EU publishers who were trying to fight back against people explaining why the proposed EU Copyright Directive's Article 11 “link tax" ...
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Getting The Most Out Of Criticism Of Your Music
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Humans, for the most part, don't often take criticism particularly well, and having someone pass judgement on your music can seem especially personal. Here we look at how make the most out of criticism and turn it into a positive source for growth. Guest post by Patrick McGuire of Soundfly's Flypaper Unless you’re one of those rare human beings who somehow manages to not let criticism penetrate your ego, it can sting quite badly when people have not-so-nice things to say about ...
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