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What Iceland’s Tight-Knit Music Community Can Teach Us
Source:
HypeBot
Recently the magical fairytale land that is Iceland has been making a quite a name for itself on the international scene, but it's been producing some incredibly successful musicians for years. Here we look at what Iceland's culture and unique, tight-knit music community can teach us about fostering a successful creative microcosm. Guest post by Angela Mastrogiacomo of Soundfly's Flypaper Traveling to Iceland is like traveling to another world. In every way, it is the magnificent beauty that you expect it to be ...
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What Role Will The Copyright Office Play In “Noncommercial Use” Of Pre-1972 Recordings Under MMA
Source:
HypeBot
Now that the Music Modernization Act has run the gauntlet and been passed into law, Chris Castle takes a hard look at what role of the Copyright Office Examiners will be playing in authorizing the noncommercial use of pre-1972 recordings. Guest post by Chris Castle of Music Tech Solutions Now I never said that Music Modernization Act was a self-licking ice cream cone. That was someone else. Neither did I say it was the gift that keeps on giving. That ...
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BREXIT: How End of Free Movement Will Affect All Musicians
Source:
HypeBot
As Brexit proceedings move ominously forward, independent self-employed musicians who tour internationally are starting to worry about what sort of an impact the separation could have on their way of life. Here we look at what the negative outcomes could be. Guest post by Joe Hoten of Bands for Hire With the stormy cloud of Brexit looming ever more convincingly on the horizon, self-employed musicians who tour internationally are starting to ask what this will mean for them. Major label artists ...
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5 Reasons Apple's Acquisition Of Shazam A Big Deal
Source:
HypeBot
Apple's acquisition of the music identification app Shazam, while certainly a notable purchase, occurred with little industry fuss, but the spreading of the Apple umbrella over Shazam may have more dramatic implications for the music business than were first thought. Guest post by Bobby Owsinski of Music 3.0 A few weeks ago Apple completed its acquisition of Shazam for $400 million, and while it didn’t go unnoticed, it didn’t created much of a ripple either. That said, there’s a lot going on behind the ...
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YouTube CEO Attacks Article 13 In Letter To Creators As 'A Threat To Your Livelihood'
Source:
HypeBot
YouTube CEO Susan Wojicki told the platform's creators and artists today that the European Union's Article 13, which is well on its way to becoming law, will kill the internet as they know it and severely damage their ability to earn money on the platform. Every quarter, the YouTube CEO sends a letter to creators, updating them on priorities and progress made over the past months. In Monday’s letter, Wojicki also shared a very strong stance on EU Article 13 copyright ...
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6 Feet Under- New Single By Leemann Bassey
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LeeMann Bassey
"6 Feet Under" is a heartfelt ballad by model/singer LeeMann Bassey . The average model height is 6 feet, which is above average for the average person. “6 Feet Under" delves into the imperfections of life. Models are seen as the most beautiful people in the world, but you can't change your height just like you can't change your heritage. This song speaks to the hearts of many who feel as though they don't make the grade. This song will ...
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Sonic Branding: What Is It?
Source:
HypeBot
'Sonic Logos' may most commonly be associated with text notifications, and the turning on of computers, but the reality that this kind of audio branding is prevalent throughout almost every commercial industry. Here we scrutinize what exactly sonic branding is, and how it's been used successfully in the past. Guest post by Evan Zwisler of Soundfly's Flypaper Have you ever thought about why your text message notification sounds the way it does? Companies like Apple and Samsung spend huge amounts of money and time ...
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8 Ways To Build A Musician's Marketing Strategy
Source:
HypeBot
The music industry is a massive and competitive field, and while it may be chock full of talented composers and performers, somewhat more rare is the talent who is also a gifted marketer. Like many such things, however, such skills can be learned, so here we look at eight key ways in which artists can build a good marketing strategy. Guest post by Lillian Chifley from Symphonic Distribution's Symphonic Blog Let’s face it; the music industry is large and highly competitive. Needless ...
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