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Why Subscriptions Matter To Musicians [Jack Udell]
![Why Subscriptions Matter To Musicians [Jack Udell]](https://s3.amazonaws.com/allaboutjazz/photos/logo/hypebotlogo2015.jpg){kind=logo}
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HypeBot
As subscription based services begin to occupy an increasingly large section of the market, artists are wondering how they can better get in on the action. Here we look at why a subscriber base would be so valuable to artists, and some of the challenges in creating an artist-specific subscription base. By music manager Jake Udell from his blog Art of Manager Subscriptions are increasingly becoming more important to business in our society, from Amazon Prime to Spotify to Netflix ...
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Making Free Pay: The New Data Battle Ground [Mark Mulligan]
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HypeBot
From Spotify to Xbox Live and the New York Times, 2018 is the year that paid subscriptions took hold. But the nasty truth is that most consumers still won't pay, as evidence by the100M who prefer Spotify's free tier. “This means ad-supported strategies are going to play a growing role in the digital economy," says Mark Mulligan. “But set against the backdrop of growing consumer privacy concerns, we will see data become a new battle ground." By Mark Mulligan of ...
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Blockchain Ticketing Today: One Company’s Quest To Overcome Current Hurdles
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HypeBot
In this piece, the people at Project Admission outline how they're working to make the often fraught concept of blockchain ticketing a reality, transforming the secondary ticketing market and eliminating fraud. Guest post by Josh Baron and Stephen Glicken of Project Admission Blockchain ticketing has hit the live event industry with as much gusto as the Internet did when it completely changed how tickets are sold. There are now more than a dozen blockchain-based ticketing companies around the world that promise ...
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Fans Want To Understand An Artist's Creative Process
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HypeBot
What we consume as the final product of an artist's creative effort typically fails to communicate the process and often struggle that goes into it. Here we explore the value of sharing the creative process, and how it helps fans gain greater understanding of not just the music, but the artist behind it. Guest post from Haulix Daily Recently, I came above the image at the top of this post online. The description read, “No one ever sees the process.” ...
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Music Health Alliance Saved Music Community $40M In Health Care Costs
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HypeBot
In a recent announcement, the Nashville, TN non-profit Music Health Alliance revealed that they have successfully saved the music community more than $40 million in healthcare costs during the course of the past six years, helping over 9,700 clients. Nashville-based non-profit Music Health Alliance revealed that over the past six years, they’ve helped more than 9,700 music industry clients across the U.S. receive free health care advocacy and support, resulting in healthcare cost savings totaling over $40 Million. This includes ...
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CD Baby Artists Earned $100 Million In 2018
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HypeBot
CD Baby has revealed that it's artists earned more than $100 million in 2018. That impressive number includes income from digital distribution (streaming and downloads) along with YouTube, music on Facebook and Instagram, music publishing, sync and direct CD sales. CD Baby represents more than 750,000 artists, 170,000 songwriters, and over 9 million tracks.across 800+ genres. In August, we reported that CD Baby was delivering an average of 2,000 new tracks a day or an estimated 50% of the new ...
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Futures Of Music Coalition Sets 2019 Policy Priorities
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HypeBot
The Future Of Music Coalition (FMC) shared that it is prepping the launch of a new, mobile-optimized website with a focus on making it easier for musicians and fans to take action. The US based musician's advocacy group also shared it's priorities for 2019. From the FMC: Fairness in Music Licensing, Business, and Copyright. This will include finally requiring that AM/FM radio pay musicians (while ensuring that college and community radio stations aren’t unduly burdened). We’ll work to ensure the Music Modernization Act ...
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Online Media's New Model
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HypeBot
In this piece, Daniel Pines looks at how mainstream media is reinventing itself in order to accomodate the rise of independent online content creators, and how this new media model is, and will continue to impact the music industry. Guest post by Daniel Pines from the Berklee College of Music: Music Business Journal Introduction In recent months, major record labels such as Universal Music (UMG) have been scrambling to find and make deals with new multimedia groups such as Mass ...
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