Music Industry News

Music Industry

Ross Gentile Files Suit Against Siue

Source: St. Louis Jazz Notes by Dean Minderman
December 9, 2009

The Edwardsville Intelligencer has published an article detailing a lawsuit brought by Ross Gentile, the longtime host of the “Standards in Jazz" program on WSIE (88.7 FM), against Southern Illinois University - Edwardsville, which operates the radio station. The article by the Intelligencer's Steve Horrell says Gentile alleges that “for more than a decade the university's Board of Trustees intentionally misclassified his employment status to keep from paying him pension, health insurance, vacation, holidays and other benefits."

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Music Industry

A New Way of Making Music: Artistshare Introduces New Jazz Singer Yeahwon Shin's CD Project

Source: All About Jazz
December 9, 2009

ArtistShare is very pleased to announce the latest fan-funded project by singer Yeahwon Shin. In this exciting new project, Yeahwon will be unfolding her musical world for listeners by fusing jazz and Brazilian music--one of those experiences include her past collaborations with legendary Brazilian artist Egberto Gismonti who had the following to say about her, “I really appreciated the delicacy and phraseology in her singing...I invited her to perform together during the night concert at the Incheon Jazz Festival. It ...

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Music Industry

Read This Now: Musicans - Please Be Brilliant or Get out of the Way

Source: HypeBot
December 6, 2009

“The future does not fit in the containers of the past."

“...musicians need to drop the notion of making money from CD sales through record labels and concentrate on making money from the experiential awareness that surrounds their brand; a brand they own, no one else. The downside to this for musicians is that they need to get organized and work hard, or arrange for what I call the “fifth Beatle" to help with online communications, selling merchandise etc...

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Music Industry

Jazz Bums 2

Source: Indaba Music Artist in Residence with Greg Osby
December 6, 2009

I'd like to offer a few last points here in order to clarify my position, then I'll be done with this subject. Please bear in mind that my opinions and offerings here are based on my own experiences and observations, and that I'm well aware that many will disagree with them. That said, to those who aren't receptive to my position, it isn't necessary for you to post mean spirited jabs in an attempt to make your point. Opposing opinions ...

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Music Industry

Mobile Marketing Grows, but Targeting Necessary

Source: HypeBot
December 6, 2009

Mobile ad spending will grow 27% to $2.1 billion in 2010, according to the Mobile Marketing Association. But while the audience for mobile marketing is growing, it's still relatively small and confined to a limited segment of the market.

Marketers who employ mobile marketing to the wrong group risk turning them off according to an analysis of BIGresearch's Simultaneous Media Usage Survey of over 22,000. Those who like mobile marketing tend to be young men. They are cell phone-centered and ...

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Music Industry

Harvard Study: 1/3 of Sales Drop Due to Digital, Creative Bundles May Be Answer

Source: HypeBot
December 6, 2009

(UPDATED) A new study by Harvard Business School Associate Professor Anita Elberse looks at the loss of music industry revenue caused by single track sales and how particular forms of bundling may increase future sales. Elberse talked about her key findings with Working Knowledge. Highlights include:

“when consumers start buying music online, they switch from buying full albums to cherry-picking their favorite songs...each album no longer bought is “traded in" for one, perhaps two, individual songs" “a drop of ...

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Music Industry

Shore Fire Media Restructures

Source: HypeBot
December 6, 2009

Music-centered pr and marketing firm Shore Fire Media today announced changes designed to integrate its digital, new media and traditional media efforts. As part of the restructuring, Shore Fire has promoted Mark Satlof to SVP, Matt Hanks to VP and Nick Loss-Eaton to Director. The company also named Nick Baily to the newly created position of Director, Business Development and Digital Strategy.

In his new role, Baily will be responsible for developing and directing the firm's digital strategy ...

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Music Industry

50 Cent's 4 Rules of Fan Engagement

Source: HypeBot
December 3, 2009

Even as his success has reached mega-proportions, 50 Cent has maintained a level of engagement that leaves his fans feeling that he is still one of them. Their loyalty now extends to the purchase of fashion and perfume as well as his million selling music. Robert Greene  of Copyblogger shares 50 Cent's 4 Rules Of Fan Engagement.

1. Crush all distance - “In this day and age, to reach people you must have access to their inner lives ...

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