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Bands as a Business: Invest Money in Marketing
Source:
HypeBot
This is second part of my interview segment with Paige X. Cho, who is the Administration and Promotions Manager for digital distributor Valleyarm and author of the Melbourne music blog Paper-Deer. In this part, Cho talks about the importance of bands thinking of themselves as a business, how pop suffers the most from file sharing, and the shutdown of LimeWire. Could you describe the relationship between superfans and the artists? Cho: The term “superfan" reminds me of Mel from Flight ...
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Signmeto Roadrunner Records is Fan-Sourced A&R
Source:
HypeBot
(UPDATED) Roadrunner Records has launched a new service called SignMeTo. The idea behind the site is to allow fans and unsigned bands to take part in the A&R process. Users operate as scouts and seek out unsigned band profiles, rating them according to their preference. As users interact with and rate more artists, the amount of influence they have increases. Such actions influence the charts on the site. Along the way, bands can also earn badges, some of which are ...
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A Brief History of Musical Disruption...
Source:
Digital Music News
The music industry is certainly navigating though interesting times, but are these the most disruptive of times? Shifting fromdiscs to digital is no small matter, though a stroll through history reveals some seriously seismic shifts—potentially on a grander scale than what we're currently experiencing. There's no question that the physical music format has been 'disrupted' at least a handful of times since the gramophone first appeared. But moving from one playback mechanism to another is mostly small potatoes — at ...
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The Dangers of Social Media as Sales Pitch... or How Artists Create Seth Godin's Meatball Sundae
Source:
HypeBot
Recently, I spoke with Paige X. Cho, who is the Administration and Promotions Manager for digital distributor Valleyarm during business hours, and a freelance music writer and marketing consultant for bands at night. She's also recently started up Melbourne music blog Paper-Deer to fulfill her obsession with the local talent in her adopted city. In this interview Cho talks about Seth Godin's Meatball Sundae concept, how some artists are too shy about their use of social media while others are ...
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Jazz Forward Coalition: "Business of Jazz" Launch
Source:
DL Media
A Global and Unified Voice For Jazz Jazz is as vital as ever, with vibrant local scenes, active educators and thousands of jazz recordings released each year. However, the jazz community lacks a central organization to coordinate and maximize its vast resources, and must take a mainstream new media approach through social and professional networking. The Jazz Forward Coalition (JFC) was formed by a consortium of industry leaders who seek to raise jazz's profile by enhancing its vitality and cultural ...
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On Management in the Music Industry
Source:
HypeBot
"Music enterprises must be able to strategize and plan in order to create value for its customers." None Like Joshua writes on Music Think Tank about strategy, planning, and management in the music industry. He emphasizes the importance of aligning a company's core values and vision with customer values. Planning is essential to creating a targeted strategy which creates value for consumers. In the ever-changing music industry, management must be willing to change to keep up with current technology and ...
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Too Much Choice Overwhelms More Casual Fans
Source:
HypeBot
I've written extensively about how abundant musical choice may not always be a good thing for fans. This video by Sheena Iyengar, one of the leading researchers in choice theory and author of the now famous jam-study, makes a point about the difference between novice and expert users. In music, casual fans may find too much choice overwhelming while more involved fans have an easier time eliminating options. It's hard to say how vast the chasm is between casual fans ...
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Will T-Shirts Save Music? Results of Hypebot's Merchandise Sales Survey
Source:
HypeBot
(Updated) Are increased merchandise sales helping to offset lower revenue from recorded music sales? Or is that just another bit of new music industry wishful thinking? Just 34% of those that took Hypebot's recent poll thought merchandise was helping all that much. But the poll, while not a scientific survey, did offer insights and a bit of hope for musicians and labels working to develop new income streams. Of the respondents, 34% described themselves as musicians and 22% each said ...
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