Music Industry News

10 Creative Ways Musicians Can Use QR Codes

Source: HypeBot
May 12, 2011

Inspired by Clyde's Guide To QR Codes For Musicians, I wondered about how indie musicians might use these scanable graphics that link the offline and online worlds. Marketer and artist Erica Glaser had already created a strong list of 50 creative uses for QR codes that's geared to filmmakers and visual artists as much as musicians. But she provided the spark that led to my own list of 10 Creative Ways Musicians Can Use QR Codes:

connect a gig poster ...

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Music Marketing with QR Codes: How to Get Started

Source: HypeBot
May 11, 2011

QR codes—those strange symbols that use the cell phone to link the offline and online worlds—are are going mainstream in the U.S. for even more reasons than previously discussed on Hypebot. So, now is the time to get involved. Here are some basic resources for creating and mobilizing QR codes with an emphasis on d.i.y. music marketing. Before you can create and distribute your own QR code, it's important to understand what they are. Marketing with QR codes is an ...

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Mark Cuban Has Big Plans for Music on HDNET

Source: HypeBot
May 10, 2011

Outspoken Dallas Mavericks owner and serial entrepreneur Mark Cuban has big plans for music on his HDNET network.  “Traditionally music hasn't worked on television but now that sets are high def, big screens, stereo sound, 5.1 or better sound, we decided on HDNET all Sunday was going to be nothing but music," Cuban said recently. “So all day long we just program all different types of concerts. From Beyonce...to the North Texas State choral group, classical, as many different genres ...

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Generate Demand for Your Music with Loss Leaders

Source: HypeBot
May 6, 2011

The debate roars on over giving music away for free. Yesterday, Bruce wrote about it on Hypebot in How To Turn Free Into Paid: Lessons From Evernote Today on Music Think Tank, Minh Chau discusses topics that can help decide if and what music to give away for free including how to generate demand and determine loss leaders. Minh explains that, “A loss leader is a part of your whole product offering that you will lose money on (or not ...

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Jazz Around Town: Just Flew in from NYC And ....

Source: Jazz@Rochester
May 6, 2011

Thursday, May 5, 2011

A. Giannavola @Lemoncello, 6:00 pm Jazz Dawgs @ Bistro 135, 6:30 pm Joe Santora Trio with Emily Kirchoff @ Michael's Valley Grill, 7:00 pm Cinco de Mayo with the Mambo Kings @ Lovin Cup, 7:30 pm Dave Rivello Ensemble @ Village Rock Cafe, 9:00 pm

Friday, May 6, 2011

Johnny Matt Band withJon Seiger @ Wegmans-Eastway, 5:30 pm Bobby Dibaudo Trio @ Bistro 135, 6:00 pm Gap Mangione New Blues Band @ Woodcliff Hotel & Spa, ...

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Jazz-Inspired Cinco de Mayo Celebrations in Boston, Thursday May 5

Source: MassJazz: Jazz in Massachusetts
May 5, 2011

Here are some jazz and Latin gigs in the greater Boston area celebrating Cinco de Mayo on Thursday, May 5, 2011, with a mixture of Mexican food and Latin-inspired jazz: Florencia Gonzalez Duo Avenue One at Hyatt Regency Hotel One Avenue de LafayetteDowntown Crossing, Boston 617 422-5579 Florenciagonzalez Aquas-Aquas with Rafael Alcala Beehive Jazz Club 541 Tremont Street South End, Boston

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Look Who's Running for the A2im Board

Source: HypeBot
May 5, 2011

17 candidates are vying for five seats on the board of top U.S. indie music trade group the American Association of Independent Music (A2IM). The list looks like a Who's Who of the indie music business: 1.  Joe Parker (ABKCO Records, Vice President) 2.  Bruce Iglauer (Alligator Records, Founder/CEO) 3.  Martin Mills (Beggars Group, Founder/CEO) 4.  Andrew Kautz (Big Machine Label Group, GM) 5.   Alan Grunblatt (eOne Music, President) 6. Robb McDaniels (INgrooves, CEO) 7. Darius Van Arman (Jagjaguwar/Secretly ...

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How to Turn Free into Paid: Lessons from Evernote

Source: HypeBot
May 5, 2011

We give away free music (or it's grabbed via p2p), but how can we eventually monetize it?  Artists, labels and music marketers ask themselves that question every day.  I preach to me Berklee students “give your music away free, but...."   My “but" is to try to get something in return—an email adress, tweet or Facenook Like.  But according to one hugely successful startup which operates under the Freemium model, Evernote, converting free to paid is all about engagement. “The easiest ...

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