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Music Industry

Soundcloud Subscription Tier Is Coming

Source: HypeBot
August 1, 2015

Get ready to cry tiers of subscription. Long touted as a largely free service, Soundcloud will soon be attempting to convert its free users into paid subscribers, owing to pressure from investors and labels. Guest Post by Bobby Owsinski on Music 3.0 It's been rumored for months, but it looks like a subscription tier for Soundcloud will soon be a reality, as the company CTO recently confirmed. While the exact details haven't been revealed yet, it's believed that the service will offer a ...

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Music Industry

The Physical Network Launches In US, Rewarding Fans Who Promote Concerts, Festivals [VIDEO]

Source: HypeBot
July 31, 2015

Harnessing the power of engaged fans is at the center of many startups, particularly in music. The Physical Network has successfully extended that concept to music festival marketing in the EU and now their bringing it to the U.S. The Physical Network (TPN), which bills itself as a peer-to-peer ticketing marketer, is supporting their operations in the US with the launch of their new Los Angeles offices. The company's business model is based on a technology platform that allows customers ...

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Music Industry

BMG Partners With BroadbandTV For Windfall Online Music Video Initiative

Source: HypeBot
July 31, 2015

Expanding from its strong base in publishing, BMG is starting to feel more like a label too. A new partnership with BroadbandTV is aimed at extending marketing reach to online video. BMG has struck a partnership with multi-platform media and technology company BroadbandTV that will see placement and promotional opportunities for BMG's artists. The joint venture, branded Windfall, will leverage BBTV's video services including production, premium channel and fan uploaded content management, technology, distribution, and monetization, with BMG's music publishing, ...

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Music Industry

Will Fans Recognize Your Music?

Source: HypeBot
July 30, 2015

As the world of online music remains an extremely cluttered place, music identification apps such as Shazam and SoundHound that help fans pick songs out of the crowd continue to gain popularity, along with some competition from the likes of Facebook. Guest Post by Kevin Cornell on the TuneCore Blog Let’s face it: it’s easy for music fans to get overwhelmed with options when it comes to finding their next favorite songs and albums. For the snobbier musical explorers, there’s blog after blog ...

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Music Industry

Why You Should Care About Music Metadata

Source: HypeBot
July 30, 2015

Music Industry

Making Free Music Work (Hint: Cannibalize Radio Not Sales)

Source: HypeBot
July 29, 2015

is the freemium model truly viable? As concerns continue to be raised regarding the impact of subscription based streaming on music sales, streaming needs to start competing more closely with radio. By Mark Mulligan on his Music Industry Blog 2015 started with freemium fighting for its life. 7 months in and it’s still alive and well but the free debate rages on. It is clear that some form of free experience drives paid subscription uptake but it is also clear ...

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Music Industry

What Next For Music Marketing?

Source: HypeBot
July 28, 2015

Can Spotify really save the music industry? Many artists and labels are putting their faith in streaming services, both as a source of direct revenue and a way of gaining access to data on their fans, but they might be better off relying on more old school methods. Guest Post by Lucy Blair from her own website Hybrid Language Much has been made in the music industry recently of the impending death of the traditional album and sales cycle, and the ...

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Music Industry

Labels Mull Pulling All Music Videos From YouTube

Source: HypeBot
July 28, 2015

Record labels are considering pulling all music videos off YouTube because its become the free music service of choice for so many. They're are upset over the lack of revenue and the anemic pace of Google's efforts to add paid tiers and better monetize the service. By Bobby Oswinski of Music 3.0. In a dispute that's reminiscent of what happened with MTV in the 1980s, the 3 major labels are considering removing videos of their most prominent artists from YouTube, according to various ...

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