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Does The Reddit Revolt Foretell A Similar Uprising For The Music Industry?
Source:
HypeBot
Reddit has recently been in trouble owing to the discontent of the site's moderators, who feel that their contributions are being under-valued. Are artists beginning to feel the same way about having their music exploited on streaming services? Guest post by George Howard. What if musicians—tired of having their music used to grow subscriber numbers for streaming services—pulled their music from these services? The Reddit revolt may be a harbinger of things to come for the music business. I’ve watched ...
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Apple Music Streams Just 4% Of Spotify's, Says Indie Distributor
Source:
HypeBot
Since Apple isn't sharing and any stats provided during a 90 day free trial would be suspect, we have no real idea how well Apple Music is doing. Tim Cook says “millions and millions" and one report claims that 10 million have signed up for a free trial. But signing up and using Apple Music are two different things, as stats from one indie music distributor suggest. Independent music digital distributor DashGo, monitoring activity for its artists, says that, so far, ...
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Soundcloud Subscription Tier Is Coming
Source:
HypeBot
Get ready to cry tiers of subscription. Long touted as a largely free service, Soundcloud will soon be attempting to convert its free users into paid subscribers, owing to pressure from investors and labels. Guest Post by Bobby Owsinski on Music 3.0 It's been rumored for months, but it looks like a subscription tier for Soundcloud will soon be a reality, as the company CTO recently confirmed. While the exact details haven't been revealed yet, it's believed that the service will offer a ...
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The Physical Network Launches In US, Rewarding Fans Who Promote Concerts, Festivals [VIDEO]
Source:
HypeBot
Harnessing the power of engaged fans is at the center of many startups, particularly in music. The Physical Network has successfully extended that concept to music festival marketing in the EU and now their bringing it to the U.S. The Physical Network (TPN), which bills itself as a peer-to-peer ticketing marketer, is supporting their operations in the US with the launch of their new Los Angeles offices. The company's business model is based on a technology platform that allows customers ...
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BMG Partners With BroadbandTV For Windfall Online Music Video Initiative
Source:
HypeBot
Expanding from its strong base in publishing, BMG is starting to feel more like a label too. A new partnership with BroadbandTV is aimed at extending marketing reach to online video. BMG has struck a partnership with multi-platform media and technology company BroadbandTV that will see placement and promotional opportunities for BMG's artists. The joint venture, branded Windfall, will leverage BBTV's video services including production, premium channel and fan uploaded content management, technology, distribution, and monetization, with BMG's music publishing, ...
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Will Fans Recognize Your Music?
Source:
HypeBot
As the world of online music remains an extremely cluttered place, music identification apps such as Shazam and SoundHound that help fans pick songs out of the crowd continue to gain popularity, along with some competition from the likes of Facebook. Guest Post by Kevin Cornell on the TuneCore Blog Let’s face it: it’s easy for music fans to get overwhelmed with options when it comes to finding their next favorite songs and albums. For the snobbier musical explorers, there’s blog after blog ...
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Making Free Music Work (Hint: Cannibalize Radio Not Sales)
Source:
HypeBot
is the freemium model truly viable? As concerns continue to be raised regarding the impact of subscription based streaming on music sales, streaming needs to start competing more closely with radio. By Mark Mulligan on his Music Industry Blog 2015 started with freemium fighting for its life. 7 months in and it’s still alive and well but the free debate rages on. It is clear that some form of free experience drives paid subscription uptake but it is also clear ...
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