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Music Industry

Engage Your Fans With YouTube Poll Cards

Source: HypeBot
March 2, 2016

Here we explore how artists can use this particular YouTube card feature as a way of increasing user interaction with their videos by presenting viewers with multiple choice polls. Guest Post by Marina Sans, Video Services Account Coordinator, Spain & Portugal of The Orchard on The Daily Rind It’s been a while since YouTube rolled out its Cards feature — the mobile-friendly evolution of annotations—which has proved to be a powerful tool to increase engagement and click-through rates. In the past, you could choose between four types of cards: Video ...

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Music Industry

Has The Digital Experiment Failed? A Post-Unicorn Survival Guide And Call To Action For Artists [Casey Rae]

Source: HypeBot
March 2, 2016

As the music tech industry consolidates at an alarming rate, we look at how independent artists can survive by breaking up industry conglomerates and working to keep music's tech sector a competitive environment where creativity can thrive. Guest Post by Casey Rae on Medium It’s over. Despite what you may hear to the contrary, there is a Great Contraction underway, in which non-integrated tech services and startups will be subsumed or die absent a clear business model or path to ...

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Music Industry

Music’s Role In Digital Content Is Small And Getting Smaller [Mark Mulligan]

Source: HypeBot
March 2, 2016

Although music undeniably has a massive cultural impact beyond its potential revenue, its value in relation to digital content is experiencing a steady decline, which could be bad news for major labels and indie artists alike. Guest Post by Mark Mulligan on his Music Industry Blog This week I delivered a keynote at Mobile World Congress in Barcelona on the future of media. I focused on three key areas of digital content: Digital Music Online Video Mobile Apps Pulling together these ...

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Music Industry

Changing Music From Exclusive To Experience: Adding Long-Term Value

Source: HypeBot
March 1, 2016

"Windowing" music has proven to devalue it, but accepting that the music industry is a listener's market and that the product is the artist not the art is the first step towards revitalizing the industry as a whole. Guest post by Lucy Blair of Hybrid Language If the last few weeks in the music industry have proved anything, it’s that the content exclusive is as deeply embedded as ever. Kanye West dropped his new album exclusively on TIDAL, and promptly declared that the album would never ...

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Music Industry

Delivering Music To Fans: The Options

Source: HypeBot
March 1, 2016

Once you've spent the time and energy to create your music, getting into the hands and ears of your fans is the next step. This article looks at several different content delivery systems from more conventional techniques like email, to more innovative tech like the digital wallet. Guest Post by Jack Kelly of Adva Mobile After working with fire and steel to create the end result of your musicianship craft, the next challenge is to get your content into the hands ...

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Music Industry

Will "Windowing" Become The Music Industry Norm?

Source: HypeBot
February 28, 2016

Although Adele's choice to delay making her album available on streaming services certainly helped boost 25's retail sales, there's some question over whether this practice of windowing can be effective in the music industry over the long term. Guest Post by Bobby Owsinski on Music 3.0 When Adele released her latest album 25, it wasn't officially available on most streaming services, which certainly helped her attain some healthy sales. Now nearing 20 million sales worldwide, many label execs have taken notice and ...

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Music Industry

Is Google Acquiring Spotify? There Are Signs That It's True...

Source: HypeBot
February 26, 2016

Is Google seriously considering acquiring Spotify? Several tech and music industry pundits are speculating that a sale is in the works, and there are some real signs that they may be right. It's no secret that Spotify loses money quarter after quarter, and that those losses accelerate with each new ad- supported user. There have also been recent signs that the major labels, who as Spotify stockholders would gain millions after a purchase, are becoming almost as restless as musicians are over ...

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Music Industry

The Lead Sheet: Twin Cities Live Jazz, February 26-March 3

Source: JazzINK by Andrea Canter
February 25, 2016

This winter has seemed like a nonstop jazz festival, including two events carrying that designation, one sponsored by the Twin Cities Jazz Festival organization at the end of January, and now the third annual “Winter Jazz Fest" at Studio Z, five hours of modern jazz in the heart of Lowertown St. Paul on Saturday. (This after a month of Charles Lloyd, Bill Frisell, Scofield and Lovano, Mack Ave Superband, Ches Smith with Craig Taborn, Rez Abbasi with Rudresh and Vijay, ...

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