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Are You Ready To Sell? Warner Music Group Is In The Mood To Buy
Source:
HypeBot
As the income from music sales dwindle and the number reversion clauses increase, established music companies have turned to catalog acquisition as a way to boost the bottom line. With a new hire, Warner Music Group has signaled that its ramping up its own buying strategy. Heath Kudler has been appointed Executive Vice President, Global Repertoire Acquisition, for Warner Music Group (WMG). In this newly created position, Kudler will work to expand the company’s musical portfolio, including bringing new artists, ...
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What If Google Really Buys Spotify?
Source:
HypeBot
Spotify's recent announcement that the streaming service will be moving to Google's cloud platform has sparked speculation that Google may be looking to acquire Spotify, raising the question of what exactly the benefit would be to Google, and what it would mean for Spotify's future. Guest Post by Cory Wolff on Medium Spotify recently announced that they were switching to the Google cloud platform. This announcement brought about some speculation as to whether Google was going to buy Spotify. I guess ...
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Engage Your Fans With YouTube Poll Cards
Source:
HypeBot
Here we explore how artists can use this particular YouTube card feature as a way of increasing user interaction with their videos by presenting viewers with multiple choice polls. Guest Post by Marina Sans, Video Services Account Coordinator, Spain & Portugal of The Orchard on The Daily Rind It’s been a while since YouTube rolled out its Cards feature — the mobile-friendly evolution of annotations—which has proved to be a powerful tool to increase engagement and click-through rates. In the past, you could choose between four types of cards: Video ...
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Has The Digital Experiment Failed? A Post-Unicorn Survival Guide And Call To Action For Artists [Casey Rae]
![Has The Digital Experiment Failed? A Post-Unicorn Survival Guide And Call To Action For Artists [Casey Rae]](https://s3.amazonaws.com/allaboutjazz/photos/logo/hypebotlogo2015.jpg){kind=logo}
Source:
HypeBot
As the music tech industry consolidates at an alarming rate, we look at how independent artists can survive by breaking up industry conglomerates and working to keep music's tech sector a competitive environment where creativity can thrive. Guest Post by Casey Rae on Medium It’s over. Despite what you may hear to the contrary, there is a Great Contraction underway, in which non-integrated tech services and startups will be subsumed or die absent a clear business model or path to ...
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Music’s Role In Digital Content Is Small And Getting Smaller [Mark Mulligan]
Source:
HypeBot
Although music undeniably has a massive cultural impact beyond its potential revenue, its value in relation to digital content is experiencing a steady decline, which could be bad news for major labels and indie artists alike. Guest Post by Mark Mulligan on his Music Industry Blog This week I delivered a keynote at Mobile World Congress in Barcelona on the future of media. I focused on three key areas of digital content: Digital Music Online Video Mobile Apps Pulling together these ...
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Changing Music From Exclusive To Experience: Adding Long-Term Value
Source:
HypeBot
"Windowing" music has proven to devalue it, but accepting that the music industry is a listener's market and that the product is the artist not the art is the first step towards revitalizing the industry as a whole. Guest post by Lucy Blair of Hybrid Language If the last few weeks in the music industry have proved anything, it’s that the content exclusive is as deeply embedded as ever. Kanye West dropped his new album exclusively on TIDAL, and promptly declared that the album would never ...
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Delivering Music To Fans: The Options
Source:
HypeBot
Once you've spent the time and energy to create your music, getting into the hands and ears of your fans is the next step. This article looks at several different content delivery systems from more conventional techniques like email, to more innovative tech like the digital wallet. Guest Post by Jack Kelly of Adva Mobile After working with fire and steel to create the end result of your musicianship craft, the next challenge is to get your content into the hands ...
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Will "Windowing" Become The Music Industry Norm?
Source:
HypeBot
Although Adele's choice to delay making her album available on streaming services certainly helped boost 25's retail sales, there's some question over whether this practice of windowing can be effective in the music industry over the long term. Guest Post by Bobby Owsinski on Music 3.0 When Adele released her latest album 25, it wasn't officially available on most streaming services, which certainly helped her attain some healthy sales. Now nearing 20 million sales worldwide, many label execs have taken notice and ...
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