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Music Industry

The 'Value Gap' In Music Services Could Harm Tech, Music Industry

Source: HypeBot
August 11, 2016

'Value gap' has recently become a popular buzz term in the recording industry when describing the disparity in payouts from various streaming services, and in particular to demonize YouTube. The concept is largely inaccurate, however, and its perpetuation could be harmful to both the music and tech industries. Guest Post by Mike Masnick on Techdirt Over the past few months, the legacy recording industry has coalesced around a new talking point— a so-called “value gap" between different kinds of music services. In ...

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Music Industry

How To Use Livestreaming to Grow An Audience

Source: HypeBot
August 6, 2016

It seems livestreaming is here to stay, and as the phenomenon continues to grow in popularity, it's becoming a useful way for bands and artists to grow their audience. Here we look at some livestreaming techniques musicians can use to expand their fanbase. Guest Post from The New Rockstar Philosophy I have been impressed by how culturally relevant live streaming has become. Facebook is doubling down on live streaming, YouTube, Twitter, and more are all pushing, or starting to push ...

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Music Industry

Do Modern Artists Really Need Record Labels?

Source: HypeBot
July 31, 2016

Do artists operating in today's music economy really need record labels to succeed, or can they simply rely on administrative royalty collection services like Kobalt? The answer may depend on how established the artist already is. Guest Post by Bobby Owsinski on Music 3.0 Here’s a very interesting video from The Economist that looks at the new dynamics of the record business and whether an artist really needs a record label these days. It’s a veiled advert for Kobalt, but ...

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Music Industry

Compatible Quotes: Life In Music, Music In Life

Source: Rifftides by Doug Ramsey
July 30, 2016

"Music is enough for a lifetime, but a lifetime is not enough for music!" —Sergei Rachmaninoff “They teach you there’s a boundary line to music. But, man, there’s no boundary line to art." —Charlie Parker “Music is the mediator between the spiritual and the sensual life." —Ludwig Van Beethoven “My goal is to live the truly religious life and express it through my music. If you can live it, there’s no problem about the music, because it’s part of the ...

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Music Industry

Why Artists Need To Embrace The New 360 Model [Cortney Harding]

Source: HypeBot
July 29, 2016

As 2016 shapes up to be a landmark year for VR technology, it's time for artists to begin embracing 360 video technology. The cost of creating such content continues to drop, but the returns continue to increase, as the ways in which fans interact with live content continues to shift. Guest post by music tech consultant Cortney Harding It’s already becoming abundantly clear that 2016 is going to be the year VR starts to break in a big way. Headset prices are falling, Google ...

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Music Industry

UPDATE: $9 Million Later, Music Dealers Abruptly Shutters Sync Licensing Service, Musicians Go Unpaid

Source: HypeBot
July 29, 2016

A music tech startup going out of business is often just another sad story. But Music Dealers raised big money and cut big deals. Now it's founder has moved on to a glitzy new startup co-founded with a former exec of the defunct synch licensing site's top former clients. The result: many artists are left without payment. Now. Music Dealers has responded. Synch licensing service Music Dealers has shut down, and many artists that made music available through the site are crying foul. ...

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Music Industry

Spotify Starts Selling Your Fan Data Out Their Back Door [Chris Castle]

Source: HypeBot
July 29, 2016

Spotify recently announced that it plans to start selling its free users' identifiable information to major ad companies using pattern recognition and other data mining techniques to profile fans before packaging them for resale. Guest post by Chris Castle of Artist Rights Watch Spotify announced today that it is selling its [actually the artist’s] fans to several different “ad tech” companies. Here’s the Spotify press release: Today we have officially enabled programmatic buying across our audio ads globally. We’re partnering with ...

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Music Industry

Pokemon Go: A Competitive Social Formula For The Music Industry? [George Howard]

Source: HypeBot
July 23, 2016

Here George Howard looks at how the social, fun, and competitive formula which has made Pokemon Go the massive success that it is could potentially work in the music industry, and the hurdles it would have to overcome to do so. Guest post by George Howard I’ve long believed that in order for any web or mobile app to achieve the highest level of success, it must be social, fun and competitive. I conceived this framework years ago upon learning ...

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