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Spotify Starts Selling Your Fan Data Out Their Back Door [Chris Castle]
Source:
HypeBot
Spotify recently announced that it plans to start selling its free users' identifiable information to major ad companies using pattern recognition and other data mining techniques to profile fans before packaging them for resale. Guest post by Chris Castle of Artist Rights Watch Spotify announced today that it is selling its [actually the artist’s] fans to several different “ad tech” companies. Here’s the Spotify press release: Today we have officially enabled programmatic buying across our audio ads globally. We’re partnering with ...
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Pokemon Go: A Competitive Social Formula For The Music Industry? [George Howard]
Source:
HypeBot
Here George Howard looks at how the social, fun, and competitive formula which has made Pokemon Go the massive success that it is could potentially work in the music industry, and the hurdles it would have to overcome to do so. Guest post by George Howard I’ve long believed that in order for any web or mobile app to achieve the highest level of success, it must be social, fun and competitive. I conceived this framework years ago upon learning ...
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Canadian Music PRO SOCAN Acquires Jeff Price's Audiam "to finally fix the global industry problems"
Source:
HypeBot
In May, Canadian performing rights organization SOCAN acquired music and metadata delivery technology provider MediaNet. Late yesterday, they added Audiam, a digtal music licensing and royalty collection service, to their music tech portfolio. Canadian performing tights organization SOCAN has acquired Audiam. Founded in 2013 by TuneCore founder and former CEO Jeff Price and former TuneCore CTO David Willen, Audiam collects royalties by identifying and tracking music on YouTube, Spotify, Apple Music Google Play and other digital services. Terms of the ...
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Record Labels Need Change Of Culture In ‘Dashboard Era’ Of The Music Industry
Source:
HypeBot
Music streaming data makes it possible to understand the fan behavior behind each stream. But the way we translate this creativity into monetizable, digitally-mediated experiences requires a culture change" within the music industry," says Samuel Potts, the head of radio at Columbia Records UK. Guest Post by Samuel Potts, head of radio at Columbia Records UK As Mark Mulligan put it recently: “streaming has melded discovery and consumption into a single whole.” This is what is making it so fascinating working ...
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Warner Music No Longer Selling To Small Record Stores
Source:
HypeBot
As if they didn't already have it bad enough, mom and pop music shops have been dealt yet another blow with the news that Warner Music will no longer allow direct accounts with stores which do less than $10k in business with them each year. Guest Post by Bobby Owsinski on Music 3.0 In another blow to the mom and pop music store, Warner Music has cut off more than 100 accounts that do less than $10,000 in business per ...
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Is YouTube Not Music's Boogie Man After All?
Source:
HypeBot
Although YouTube been taking a lot of heat from the music community of late owing to its alleged failure to pay sufficient royalties, some of the numbers used to make this claim may be not be clear enough to fully condemn the service, a service which seems to be waning in popularity. Guest Post by Bobby Owsinski on Music 3.0 Artists, bands and record labels have issued an all-out assault on YouTube this year over a variety of issues that ...
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Most Musicians Are Not Entrepreneurs
Source:
HypeBot
This article examines how, in the modern era, artists need to be able to not only make music but also effectively sell themselves, something which most musicians are not naturally good at, meaning they need a good entrepreneurial team on their side. By Matt Voyno of The New Rockstar Philosophy In my internationally published, award winning book, The New Rockstar Philosophy, I write about how artists can make simple changes to become a sustainable business. I detail how to use the ...
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6 Successful Music Managers Discuss Launching Their Careers
Source:
HypeBot
Here an impressive roster of several talented managers offer advice and share their experiences launching the careers of not only the artists in their charge, but also of they themselves as managers. Guest Post by on Pigeons and Planes In the latest installment of Inside Track, we’ve partnered with P&P to explore the challenges faced in the early stages of launching a career as a manager and an artist. We spoke with a few talented managers about their experiences and advice on how they ...
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