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Singles vs. Albums: Which Does the Public Really Prefer?
Source:
Moses Supposes
Big Data wants the world to believe that the album format is dead and CDs are dying a rapid death. But they have a strong vested interest in this point of view; creating services that sell or find and allow the “sharing” of singles has been the tent-pole that supports much of the internet. Could their bias be infecting our perception? Could it be that albums are actually more popular than singles? The following is an excerpt/sample chapter from the ...
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Why Sponsorship Proposals End up in the Trash...
Source:
Digital Music News
If your recording, publishing, and touring receipts are through the roof, you can probably skip this article. Otherwise, you've gotten the memo to chase corporate America and diversify your streams. Except, most bands and managers get it wrong, and end up wasting time, losing bids, or missing serious revenue opportunities. And their pitches quickly land in the trash. So what's the problem? According to Ketchum Sports andEntertainment EVP Marcus Peterzell, it's not what's wrong but what's missing. Peterzell will be ...
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Michelle Shaprow Asks: How Can I Maintain My Personal Touch as I Build My Career?
Source:
HypeBot
Michelle Shaprow is an emerging jazz pop singer whose debut album, Purple Skies, is currently available on iTunes with her first video for the single, Back Down To Earth, available via YouTube. I'm writing about her today to ask Hypebot readers for feedback on particular challenges she faces at this point in her career based on her personal approach to building her fanbase. Michelle initially received some visibility in the music world via her guest spots on a variety of ...
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Do Dropping Record Sales Signal the Death of the Modern Music Producer?
Source:
Moses Supposes
TweetRecord producer's income has always been based on upfront advances and percentages of sales, which, on a successful record would generate income for many years. With the new model for music revenue, based on licensing and advertising revenue (i.e. money a producer rarely sees) how can a producer still make a living? The following is an excerpt/sample chapter from the revolutionary new book on music business survival, 100 Answers to 50 Questions on the Music Business , by industry veteran, ...
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The End of Facebook as an Emerging Artist's Promotion Tool
Source:
Moses Supposes
This week The Next Web.com posted a alarming story of how several prominent Facebook pages were deleted for unspecified copyright infringement complaints. The episode gave a rare window into the mind of Facebook, their polices and how easy the gift of a free fan-magnet can have serious hidden costs for artists. How would you like to wake up one morning and check your Facebook page to see that you've gone from 10,000 fans— to zero? Scary? It could happen quite ...
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Can Netflix Serve as Model for the Music Business? Billboard vs. Black Rim Glasses
Source:
HypeBot
Envy is a powerful drug and right now the music industry is suffering from Netflix envy. That's let to an interesting debate between those who believe Netflix' success is a model for the music industry, and those who see radical differences between consumer engagement with visual vs. audio content. Supporting the Netflix model is Billboard's Glenn Peoples: “With Netflix consumers have proven they will rent content—even re-run content—and stream it from the cloud. They will pay for digital content they ...
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N.E.R.D Joins New Era Flagbearers. Are Musicians Losing Tastemaker Status?
Source:
HypeBot
The news that alt pop group N.E.R.D., Pharrell Williams, Chad Hugo and Shae Haley, had joined the New Era Flagbearers lineup as part of the Fly Your Own Flag campaign took me back a few years to the days when Pharrell was taking on the role of high dollar tastemaker and New Era was pursuing limited edition local cap campaigns like they were a sneaker company. It's weird how quickly cutting edge marketing approaches become business as usual for reaching ...
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