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Extending the Power of "Free" to Live Performances

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HypeBot
The practice of offering free access to your recorded music has now become commonplace. The free single, or even free album download, has been around for what seems like eons, and although bands offering free live shows has always been accepted, the embracing of this endeavor could not be more timely than now. Venues offering pay-to-play opportunities" for naïve and eager bands wishing to be seen on a bigger stage, are just as damaging to your career, as they are ...
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5 Social Media Fails by Musicians

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HypeBot
Artists have a myriad of possibilities when it comes to social networking. The way these are utilized is often woefully misguided and as a result artists become their own worst enemy. Musicians so often fail to realize the fact that potential fans are not interested in what your music means to you, they are only interested in what your music means to them. Similarly this approach should be taken with you status updates, you need to ask your self, why ...
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Ethan Kaplan: Culture is a Product

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HypeBot
Guest post by former Warner Bros. Records digital exec Ethan Kaplan of Live Nation Labs. He blogs at Black Rim Glasses. A year ago I walked out of the Warner Bros. Records building, put a box in my car and drove home. I left with a collection of memories, but also a sense of unfinished business that I intended to keep in mind when I started my next venture. When it started becoming apparent what my next venture would be, ...
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Topspsin CEO Ian Rogers: "Direct to Fan is Not a Rich Band's Game"

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HypeBot
Guest post by Ian Rogers of Topspin. On a panel at SF MusicTech on last week, I made reference to a fact we first published back in 2010: while the split between digital and physical sold on Topspin by number of units is 50/50, it's 75/25 physical/digital by total dollars. This demonstrates a lesson I first learned when I re-started the merchandise division of Grand Royal nearly fifteen years ago: there's more to the music business than just music and ...
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There's Just One Territory for Releasing Music Now: The World

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HypeBot
I came across this on Bravewords.com this morning: Starting at roughly 8:00am EST on Thursday, February 2nd, VAN HALEN's new album A Different Kind Of Truth will reportedly be available via the Australian iTunes store (12:00 midnight on February 3rd Sydney time). Go to www.apple.com/au/itunes for more information. A Different Kind Of Truth, will be released in North America by Interscope Records on February 7th. Audio samples from the entire album can be found at this location (click view in ...
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INgrooves CEO Robb McDaniels on Music Streaming: Setting the Record Straight

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HypeBot
It's a format changethat's why it is stoking so much fear and anxiety in the marketplace. The ability to access" your media and stream it to any device, anywhere is simply the logical progression of technological development that has led us from vinyl to cassette to CD to download to stream. With each of these format changes, there were a lot of other things that changed as well: economics, marketing strategies, product types and level of consumer engagement are just ...
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Agile Music: Artist Creativity and Music Formats in the Age of Mass Customization

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HypeBot
Today I want to talk to you about a concept called Agile Music, a framework for understanding how artist creativity, industry business models and music products must all undergo a programme of radical, transformational change. I'm going to start by outlining the catalysts for this change. This time last year on this very stage I argued that the digital music market was at an impasse, that momentum was seeping out of the space at an alarming rate. Unfortunately 2011 lived ...
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Ian Rogers: Instead of SOPA, Here's How to Combat Piracy While Encouraging an Open Internet

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HypeBot
Guest post by Ian Rogers of Topspin Media. Last week's Internet-wide SOPA/PIPA protests divided the Internet between content owners looking for stronger anti-piracy tools and technologists who believed the proposed legislation was an overreach. Those opposed said SOPA/PIPA opened the door to content companies taking down sites such as Tumblr and WordPress based on infringement by even one of the sites' millions of users. Though I was at AOL/Nullsoft when Gnutella was created I am not pro-piracy by any stretchhalf ...
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