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Beyond the Music: How Artists Create Communities
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HypeBot
Guest post by Richard Pulvino (@rpulvino) of sidewinder.fm, a music and tech think tank. The word “community" is thrown around too loosely these days. Social media marketers work to convince fans that following an artist or band on Facebook or Twitter constitutes a commitment to becoming a member of their community. This is a fallacy, and a deceptive one by the marketers of the world. There must be shared common values among community members to create a functioning one in ...
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Why Music Startups and Ad Networks Suffer from "Flavor of the Month Syndrome"
Source:
HypeBot
Last week, I was out in Indiana, chatting it up with one of music's respected tastemakers. I had just presented Earbits to several local business leaders, talking about the potential of our platform to become a streaming service of scale. Said tastemaker, a well-known blogger and host of his own show on Sirius, told me that it didn't seem like any streaming service has ever had staying power. There was always a flavor of the month, phenomenal growth, and inevitable ...
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Music Fans in the Internet Age: Same Behaviors, Amplified
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HypeBot
Over the past few years, different variations of the same question have repeatedly bubbled up on the music blogs: has the internet killed music fandom? If music fans are indeed a dying breed, the industry and art form of music face a problem of apocalyptic proportions. After all, fans keep the amps humming, the records spinning, and the musicians eating. In fact, many of the experimental 'Music 2.0' business models from the last three to five years tend to rely ...
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The Success of the Online Music Market Will Be Won or Lost in Translation
Source:
HypeBot
"The net effect is the creation of a sort of musical babelfish." Guest post by Jason Herskowitz ( @jherskowitz ) of Tomahawk and Official.fm. This post originally appeared on sidewinder.fm. It only takes a quick glance at your favorite social network to see that people love sharing their favorite music. But the people on the receiving end are often less than enthused, either because they don't care for your taste or they wind up following a link that doesn't play. With everyone using multiple and different music ...
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Enthusiastically Disorganized Music
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JazzINK by Andrea Canter
Why is it that, having found a perfect quote, I can never find it again when I want to quote it myself? Sitting on a plane recently, reading (laboriously) through The Rise of a Jazz Art World by Paul Lopes, I found what feels like the perfect -if really inaccurate—phrase to describe jazz, particularly for those hearing it for the first time: “an enthusiastically disorganized music." The source was referring to his impressions of jazz of the 1920s and 30s, ...
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Are Music Fanatics a Dying Breed?
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HypeBot
Guest post by Alex May of sidewinder.fm A recent video of an album teaser by Muse quickly separated the fans from the critics. The hatred expressed toward the band erupted over a clip of a song on an album that hasn't been released yet. Several listeners suggested that even though they're fans of Muse, this song has now completely ruined their liking of the band. This song, “The 2nd Law: Unsustainable," from Muse's upcoming release, The 2nd Law, introduced dubstep-like sounds ...
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Modernizing the Merchandise Madness
Source:
HypeBot
(UPDATED) Dave Kusek is a senior consultant in technology and marketing and General Manager of Digital Cowboys Consulting. Kusek is the former CEO of Berkleemusic.com and co-author of The Future of Music. For artists struggling to make a living in the digital age, a strong merch strategy can be the difference between living life as a starving artist and making a comfortable living. Yet compared to the recording, publishing and ticketing businesses - which have felt the full effect of technology and ...
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Music Apps Become Pawns in Platform War
Source:
HypeBot
Guest post by Kyle Bylin of sidewinder.fm Apple did not debut a Pandora rival at the recent iPhone 5 unveiling. Sentiment among analysts about the possibility, however, did reveal something about how the ongoing platform war will impact music apps. Often we regard a “good" idea with great timing as having the potential to capture a market, and perhaps, even obtain for its owners a lucrative exit. What we have learned recently is that a third and equally important element ...
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