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Why Artists Should Sell to Fans and Let Labels Sell to Consumers
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HypeBot
Guest post by Benji Rogers (@BenjiKRogers) for sidewinder.fm, a music and tech think tank. Rogers is the CEO and founder of PledgeMusic. I'm tired of the gimmicks that surround music releases today. True, they aren't entirely new, but they are for some reason feeling particularly worn out lately. “Tweet this and it unlocks this; that leads to a stream of the new song," etc. I feel as though each marketing plan starts with “insert novel new technology here" and then ...
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Facebook Has Been Sucking the Life out of Artist / Fan Communication
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HypeBot
By Scott Perry (@scottperry) of Sperry Media and the New Music Tipsheet. I've stayed out of this fight for a while, but the noise has gotten so loud that I cannot ignore it. Some people say it's pay to play, some people say you just have to know how to use the algorithm in order to improve your EdgeRank. But regardless of whatever side of the argument you are on, ever since they changed the formula nearly two months ago, ...
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Social Music: What Went Wrong and What Can Still Go Right
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HypeBot
Guest post by Aaron Master (@aaronmidomi) for sidewinder.fm, a music a tech think tank. Master works at SoundHound Inc., a sound search company. When the history of music social networking is written, it probably won't list 2012 as a strong year. Apple's heavily marketed Ping service failed to catch on and closed down. Upstart Turntable.fm saw usage decline. A music app that was a near-exact copy of viral hit Instagram managed not to get bought for $1 Billion. Facebook users engaged in ...
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Context Culture: The Next Music Revolution
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HypeBot
Guest post by Alex Hoffman (@alexbhoffman) of sidewinder.fm, a music and tech think tank. Smartphones have changed nearly every aspect of our lives. They have become the personal assistant and digital companion that keeps us punctual, social, and sane. Still, these devices don't quite shine until we push them - manually launching apps and inputting information. Pandora demands an artist, Urbanspoon requires a cuisine, and Maps wants a destination. These minor, but collectively time-consuming requirements signal that our devices have ...
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It Will Take Another iPod Moment to Restart the Digital Music Market
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HypeBot
By Mark Mulligan, independent music analyst and author of Music Industry Blog. The importance of Apple to the digital music market cannot be overstated. Without Apple the digital market would be vastly smaller than it is now. With all of the talk of streaming services and the shift to the consumption era it is easy to think of Apple's iTunes Store as yesterday's game. Such an assumption is as dangerous as looking upon the CD as an irrelevance in the ...
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The Downfall of Pandora, Consumer Choice and Emerging Music
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HypeBot
Guest post by Joey Flores (@earbits) of sidewinder.fm, a music and tech think tank. Flores is co-founder and CEO of Earbits, an online music streaming service. If you listen to Pandora, you may have started hearing commercials asking you to support the Internet Radio Fairness Act. It's legislation proposed to reduce Internet radio royalties to the level of other digital formats, like satellite radio. Over the coming months you'll hear others “advocating for artists" by keeping the rates high. As ...
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A Whole Lot of Blood and Sweat: Living Your Musical Career Under the Radar
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HypeBot
Guest post by Matthew Moore (@MatthewrMoore) of sidewinder.fm, a music and tech think tank. Everybody loves an underdog. They are the artist whose career started as a local opener with huge dreams to make it big. They worked for years to build a fanbase, growing it from their local area to the entire U.S. market and suddenly a major label wants to sign them. But is signing to a label always the best path for these artists? Barcelona started as a solo ...
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What Happens when an Artist Makes Their Music Free for One Day [Case Study]
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HypeBot
There's a lot of debate about whether giving away your music for free is a good practice or not. Some say that it devalues your music and keeps people from taking you seriously. Some say it's necessary to get people intrigued and listening. This post isn't meant to convince you of one of those opinions, but rather to show you the effects of an experiment I did a few weeks ago. I wanted to see what would happen if I ...
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