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How to Improve Your Music Tech Event

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HypeBot
Guest post by Cortney Harding (@cortneyharding) for sidewinder.fm, a music and tech think tank. Many of us spend a lot of time and money attending music tech events, as the number of them has mushroomed over the last five years. In fact, it seems like there is a nomadic class of people who do almost nothing but attend these various summits, conferences, meet ups, demos, panels, and hack days. But as these events multiply, their quality overall seems to have gone ...
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A Happy New Year and the Auld Lang Syne

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Jazz (Jazzers Jazzing) by Carl L. Hager
On a night very much like this one, 83 years ago, jazz came to the rescue of Western Civilization. Big Band leader Guy Lombardo arrived right on time and brought in the new year with his lightly swinging rendition of Auld Lang Syne," a traditional Scots song that poet Robert Burns used as the basis of his 1788 poem of the same name. Many a sad-eyed Scot had raised a cup o' kindness and sung along to it before Burns' ...
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Leveling Up: Is the Music Industry Ripe for Gamification?

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HypeBot
Guest post by Richard Pulvino (@rpulvino) for sidewinder.fm, a music and tech think tank. I've become addicted to thinking about gamification thanks to a class I took about the topic via Coursera, an online education platform. It's impossible not to. The course gamed my mind to think about game elements all of the time. I started to search for examples of gamifying" music, but they often left me wanting more. For those that may be unfamiliar with the term, gamification ...
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iTunes as a Music Discovery Service

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HypeBot
By Tyler Hayes, who runs the music discovery site Nxt Big Thing. iTunes is both a mainstream juggernaut, destroying the competition in market and mind-share, and a great discovery tool, arguably just as good as any local indie record store. Often the store gets overlooked simply as a music store where people, who know what they want, go to buy their music. The strength of the iTunes store, however, is its ability to get you something new to listen to ...
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Big Data: The New Oil, or the New Snake Oil?

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HypeBot
Guest post by Will Mills (@will_mills_) for sidewinder.fm, a music and tech think tank. Mills is the Director of Music and Content at Shazam. Big data played a pivotal role in this year's U.S. election, with both candidates attempting to harness the power of information to win. Barack Obama's campaign in particular mined deep metrics of the electorate, with a large team of data scientists pouring through polls and trends. These teams sliced and diced the information, developing their own ...
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Will the Internet Radio Fairness Act Drive a Stake in the Creative Process?

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HypeBot
By Frank Liwall, President and Founder of independent publishing company Royalty Network, and its label Krian Music Group. I don't believe in devaluing music further. I do know that when an industry is thriving, there's opportunity to invest in and cultivate talent. So the question becomes, can we continue to invest in talent, when challenges like the Internet Radio Fairness Act are thrown in our face? Will there be enough industry leaders who have the creative know how and business ...
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A Better Social Music Experience

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HypeBot
Guest post by Alex May (@AlexmDrums) of sidewinder.fm, a music and tech think tank. Of the growing number of social music services and apps, none of them have realized the full and broader potential of social platforms; a large gap still exists between listening to music and being social about it. Current music services and apps are not using their integration with Facebook and Twitter to its full potential. Music listeners need a new platform that allows them to discuss, ...
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The State of Music Psychology

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HypeBot
Guest post by Diana Hereld (@christypaffgen) for sidewinder.fm, a music and tech think tank. The psychological conversation surrounding music has boomed. In a few short years, the studies of music therapy and the applied neuroscience of music have hugely invaded the mainstream — the question is, why? As many publications have noted, the initiative that music may be used in rehabilitation has been around for a century or more. What then has catalyzed the influx of media coverage in the ...
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