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Study Predicts Big Growth in Digital Music by 2014
Source:
HypeBot
IE Market Research's Global Digital Music Forecast for online, mobile, and subscription channels predicts that retail revenues will increase to $32.5 billion by the end of 2014.The forecast sees most of the growth coming via music subscriptions both online and mobile. Other key findings: There are now 832 million paid users of digital music worldwide and that number is expected to almost double to 1.555 billion in 2014. While the number of music users downloading their music through their mobile ...
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The End (and Beginning) of Music as a Loss Leader
Source:
HypeBot
With the news that Best Buy will be cutting the store space allocated to CDs this holiday season, it's important to remember the reason why they're in the business anyways. Hint: It's not because they care about the music. All of the plastic discs they've been hocking over the years serve only one purpose: to sell more expensive and profitable items like stereos, car speakers, and kitchen appliances. The moment that music stops being a tool to drive traffic into ...
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Presumptuous Much: A Tale of Uncommon Heroes
Source:
HypeBot
Last year, I did a brief speaking engagement at a local university. I had been working for a concert promoter and we were in the midst of producing a free music event series for area students. We weren't having much success getting the fliers for the show up around campus—due to their surprisingly strict policies about what events can be marketed to students and the restrictions on where advertisements can be hung up—so I suggested that we should try to ...
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Connecting with Fans and the Dave Matthews Band
Source:
HypeBot
(UPDATED) In this interview, Stefan Lessard, the bassist for Dave Matthews Band, talks about the challenges of staying at the forefront of technology and maintaining an identity outside of the group. Early on, fan clubs consisted of mailing a postcard and getting a bit of merch and a form-letter. Beyond that, the incentives for fandom were structured around information. Then, as time went on, Dave Matthews Band was able to engage their fans through the use of their online fan ...
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A Music World That Centers on the Fan
Source:
HypeBot
How Information Empowers and Changes Music Fandom (UPDATED) In less than a decade, the record and music industries have shifted from being artist-centric to revolving around the fan. The focal point of the traditional consumption system used to be the artist; it was up to the fan to do the rest. If the artist sat down and did an interview with Rolling Stone, whether or not the fan heard about the feature depended on their commitment to following the artist, ...
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Brightcove Study Shows Online Video Shift
Source:
HypeBot
Video platform Brightcove and analytics firm TubeMogul have issed their Online Video & the Media Industry Research Report for Q2 2010. The report, which showed some important shifts in the online video landscpaed, surveyed nearly 2,000 news and entertainment websites representing 3.4 billion video streams. Some key findings: Rapid Growth: Online video consumption grew across all media industry categories. In Q2, unique viewers increased on average by 2.8% per month, with consumers watching 11% more videos month-over-month compared to last ...
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The Aura of Music Has Been Imbued in Objects
Source:
HypeBot
In his most recent New York Times column, Rob Walker, author of Buying In: What We Buy and Who We Are, explores the increased emphasis on band-branded merchandise and the complications of that surround music as we venture into a post-format world. The challenge before us, he argues, is that we have to “imbue objects with the aura of music (or musicians) as technologies make owning the music itself a less physical experience." The paradox of music in the digital ...
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