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6 Key Digital Marketing and Music Industry Trends for 2014

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HypeBot
By Marcus Taylor, Director at Venture Harbour, from Econsultancy. One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles. Over the past 12 months I’ve talked to hundreds of music companies; understanding what works, what doesn’t, and where they think their corner of the industry is going. Here’s my summary of what I think will matter when it comes to digital marketing ...
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Major Artists Increasingly Opt to Record in Secrecy

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HypeBot
By Tom Dillon of Evolver.fm. Recording artists often publicize that they were headed into the recording studio. A web, or more recently, Twitter update sends fans into a tizzy of excitement, even if the band hasn't written or recorded anything yet. In part because digital music makes it possible to release something everywhere in an instant, and in part due to reasons unknown, more and more artists these days are choosing instead to record in secret, and then surprise everyone ...
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American Millennials: Key Attributes the Music Industry is Ignoring

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HypeBot
A new study of the Millennial generation reveals a combination of the expected as well as some insights that may not be so obvious. But, whatever your assumptions, there are two takeaways that suggest the music industry hasn't been fully responding to the opportunities at hand. These involve Millennials' interest in safer adventures" and their responsiveness to cause marketing. Barkley's Millennial Research includes the new report American Millennials: Deciphering the Enigma Generation (PDF) created in partnership with The Boston Consulting ...
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48% Of UK Adults Listen to Online Radio

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HypeBot
48% of adults in the United Kingdom tune in to audio or radio from an online source on a weekly basis, making for a national audience of approximately 25 million, according to recent market research from AudenceNet. The survey of 3,000 UK adults (aged 15 and over) found that the weekly reach of online audio and radio is greater amongst males (51%) than females (45%), and is highest amongst young people (75% of 15-24 year olds and 59% of 25-34 ...
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Millennials Use Mobile Music Apps More Often Than Any Other Age Group

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HypeBot
Wes Davenport is a music marketer, blogger, and publicist based in Nashville, TN. He writes about ways modern musicians can thrive at wesdavenport.com. Follow him on Twitter @wesdavenport for more music industry insights. How much time do iOS users spend in different kinds of apps? Flurry, a mobile app analytics company, released a that reveals how music, media, and entertainment apps stack up against the rest. While mobile music apps aren't isolated from other entertainment apps, there are still strong ...
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The Future of Direct-to-Fan Marketing

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HypeBot
By Kyle Bylin of sidewinder.fm. Here are two important questions for today's artists and managers: What does the future of direct-to-fan marketing tools and services have in store for us? How will the landscape of these companies and their strategy shift in the coming years? In this interview panel on direct-to-fan marketing, four influential executives and thinkers in the music and tech industry weigh in on the future of direct-to-fan and how the landscape may soon shift. I Foresee a Shift Toward ...
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Roundtable: What the Music Industry Isn't Talking About - And How to Improve Music Curation

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HypeBot
By Kyle Bylin of sidewinder.fm. In this interview panel, three influential thinkers in music and tech David Dufresne (Bandzoogle), Emily White (Whitesmith Entertainment), Frank Woodworth (Thrillcall) talk about important issues in the music industry, interesting shifts in listener behavior, and how they would improve curation on subcription services. sidewinder.fm: What is an important issue that no one is talking about right now? David Dufresne | CEO of Bandzoogle: Something that folks don't discuss enough is the fact that music is losing ...
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