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Ad Revenue Growing From Mobile Streaming
Source:
HypeBot
According to a survey from Deloitte, streaming music was the most common digital activity on smartphones in 2014. Streams of songs and music videos topped 164 billion during the year, increasing over 50% from 2013. Guest Post by Jake Rosenberg, Paid Media Manager at Fame House In addition to the continual evolution of user behavior around streaming mobile music, brands and media companies are starting to take action. According to the CMO Council, mobile music has the greatest share of dollars coming from ...
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Rhapsody, Napster Pass 2.5 Million Paying Subscribers - 60% Growth
Source:
HypeBot
Rhapsody and its Napster brand now have more than 2.5 million paid subscribers globally. That's up from 2 million in July, and paces annual subscriber growth a 60%. The increase was driven primarily by new global partnerships with automakers and wireless providers including T-Mobile and Telefonica. New Listening Patterns The majority of Rhapsody's global customer base is using a mobile app to listen to music, with 88% listening to some music on their phone. More than 70% of Rhapsody and Napster members are ...
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By The Numbers: How Did the Music Industry Do in 2014?
Source:
HypeBot
Guest Post by Hugh McIntyre on Sonicbids Blog Now that 2014 is through, it's time to kickstart a new year with plenty of resolutions and new ideas of what 12 more months can bring. It also means it's time to look back at the previous year and analyze what worked and what didn't, who won and who lost. Last year was tough on the industry in some ways, while in many other respects, it was great.Streaming took charge, while digital sales began to really ...
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Why Music Service Prices Are Falling And Can’t Get Back Up
Source:
HypeBot
Guest Post by David Touve on Rockonomic Spotify recently announced another solid uptick in subscriber numbers, growing from 12.5 million subscribers back in November of 2014 to 15 million as of January, 2015. In response, folks like Mark Mulligan, Jon Maples, and others have continued pondering the impact of price (e.g., $0.99/month promotions, Family plans, etc.) upon demand for music service. I thought I would startup the Somewhat Wayback Machine and try to add further to this conversation about music service pricing using some data ...
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Global Digital Music Market Projections 2015 - 2019
Source:
HypeBot
When technology is used to record, store, and encode sound digital music has been created. Beyond it's creation, digital music is what then allows customers to listen or download music that artists are distributing for profit. As album sales have declined beyond repair, the distribution via streaming services is dominating the market deeming digital music an immoveable part of the landscape of today's music industry. A recent report conducted by TechNavio projects the Global Digital Market will grow at a ...
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Who's Buying Music Today vs 10 Years Ago
Source:
HypeBot
Guest Post by Bobby Owsinski on Music 3.0 Blog A recent survey by MusicWatch looked at the demographics of CD and digital music buyers back in 2004 and compared them to 2014. What they found shouldn't be too surprising, because it's almost exactly what you'd expect. In 2004, the largest demo of CD buyers was age 36 to 50 at 25% (and it's 26% in 2014). In 2014, the largest demographic of CD buyers were age 50+ at almost 35%. In 2004, ...
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What The Resurrection of Vinyl Albums Actually Looks Like
Source:
HypeBot
In the face of an unrelenting decline in album sales, vinyl has made a second coming of sorts. The sales of vinyl albums rose 52% bringing revenue up to 9.2 million copies (up from 6.1 million in 2013). For the seventh consecutive year, more vinyl albums were sold than any other year since Nielsen began keeping record of music sales in 1991. While this uptick has turned some heads in the industry, it remains a far cry from turning tides. Continue reading to ...
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Nielson Study Reveals Rock Prevails As Most Popular Genre In The US
Source:
HypeBot
According to a study released by Nielson Music, rock music was twice as popular in 2014 as pop music, accounting for 29% of the industry's music consumption across album, track purchases, and music streaming. Rock music dominated album sales claiming 33% of sales the the next closest genre, R&B, totaling 14% suggesting album sales, to the rock music consumer, is still preferable. Rock held its own, but fell short to R&B 25% to 29% respectively in total streams by genre. ...
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