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Skip Rates: Why The First 30 Seconds Matter More Than Ever
Source:
HypeBot
With the album on the wane and attention spans shorter than ever, the first 30 seconds of of a song matter more than. Not only do they need to capture the listener's attention, but in streaming, they determine if the songwriter is going to get paid at all. Skip rates can make or break a song, a record or even an artist's career. On a practical level, royalties don't kick in until at least 30 seconds of a song have ...
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Over A Third Of Americans Now Own Smart Speakers, So What Does That Mean For Artists?
Source:
HypeBot
As an increasing number of Americans (now over 36%) acquire smart speakers, changing what the future of audio consumption looks like, some artists may be forced to rethink not just their promotional strategy, but their entire brand identity. Guest post by James Shotwell of Haulix More than 1/3 of American consumers have smart speakers in their homes. The future of audio consumption is here, but artists may face unforeseen problems in the coming years. As Bob Dylan famously sang, “the ...
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Streaming Playlist Innovation: What's Next?
Source:
HypeBot
How streaming playlists have changed music creation and consumption is the subject of serious debate. Here, MIDiA's Keith Jopling takes his own deep dive into the subject, along with a call for playlist innovation and hat tips to apps like Soundsgood, Stationhead and Lost. By MIDiA Research’s Keith Jopling from the Music Industry blog In this era of access to all music and everything about it, I do enjoy reading artist interviews, and pay attention to artists’ views on the ...
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New Study By Goldman Sachs Forecasts Double-Digit Growth For Music Biz
Source:
HypeBot
The music business has had a tough go of it over the past decade, but in recent years things have taken a turn for the better, with industry business booming. Thankfully, this trend shows no signs of waning, according to recently published research from a team at Goldman Sachs. Guest post from AWAL Business really is booming. Back in 2016, financial services juggernaut Goldman Sachs dug deep into music business economics. Their findings, published as a widely read report, “Music In The ...
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How Has Playlist Culture Affected Our Listening Choices? An Experiment
Source:
HypeBot
In an age where playlist culture reigns supreme in our consumption of music, one curious music blogger from NYC took some time to investigate what today's music consumers are listening to, on what platform, and most of all how they're discovering it. Guest post by Noor Kalouti of Soundfly's Flypaper Have you ever really considered how you find the music you cherish so deeply? Music surrounds us wherever we go, throughout our day. But where do we go to find the high-quality songs and ...
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Streaming Music Revenue Up, But Per Song Rates May Have Dropped In 2018
Source:
HypeBot
In this piece, Bobby Owsinski breaks down some complex recent streaming data, which highlights the disparity between the royalty rates paid out by major streamers (with YouTube coming up particularly short) as well as the contextual challenge of drawing accurate information from these kinds of data sets. Guest post by Bobby Owsinski of Music 3.0 How steaming music royalties are derived is such a complex subject that even few within the industry know how it works completely, so it’s easy ...
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Music Streaming Rates 2018: Per Stream Rates Drop and YouTube's Value Gap Is Very Real
Source:
HypeBot
2018 saw music streaming come into its own as the dominant source of recording music revenue. But as streaming volumes swelled, the YouTube value gap and its pitifully small payout percentage became even more apparent. Guest post by David Lowery of The Trichordist Here we go again. To see previous years, click [here]. This data set is isolated to the calendar year 2018 and represents a mid-sized indie label with an approximately 250+ album catalog now generating almost 1b streams annually. ...
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