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10 Top Music Marketing Trends of 2015
Source:
HypeBot
In this article, music marketing company Red Tape X looks at some of the best marketing techniques of 2015 and how they were effectively used by some of the music industry's most innovative and popular stars. Guest Post By Nicole Schoen of Red Tape X 2015 has been one hell of a year for music, and we’re already looking at the trends that we can expect to see more of in 2016. Before we jump into the new year, here are ...
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Rdio Deal Is Admission That Pandora Business Model Is Unsustainable, Marks Beginning Of The End For Free Music Streaming
Source:
HypeBot
Headlines that Pandora purchased a bankrupt Rdio signal consolidation. But it's also a sign that even Pandora, the largest and most successful streaming music service, knows that its current business model is unsustainable. Like Deezer's “delayed" IPO, Rdio's fire sale sell-off to Pandora signals that investors are cooling to freemium music streaming. But there's a deeper message: Pandora knows its days are numbered if doesn't move beyond free music quickly. Apple also signaled that they understood the freemium music trap when ...
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TuneCore Reports 90% Streaming and Download Growth, But Just 6.3% Rise in Payments To Artists
Source:
HypeBot
D.I.Y. digital distributor TuneCore announced today that is artists had a collective 3.6 billion downloads and streams in the last 3 months. That resulted in 90% increase versus the same time last year, and artists saw a 6.1% in earnings over the same time period, totaling $34.7 million 90% growth yearly is impressive. but the resulting modest 6.1% earnings growth illustrates industry concerns over streaming revenue. TuneCore also announced today the opening of a new office in Atlanta, Georgia, it’s ...
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The Cassette Tape Makes A Comeback
Source:
HypeBot
It looks like vinyl isn't the only retro audio format getting a second wind. The National Audio Company, one of the largest manufacturers of cassettes, has revealed that it sold almost 10 million of these old school tapes in the past year. The question is, who's buying them? Guest Post by Bobby Owsinski of Music 3.0 It looks like another format that was left for dead is making a dramatic comeback. Believe it or not, the cassette tape is selling better ...
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Music's Guilty Pleasures Are Dead…And Bigger Than Ever
Source:
HypeBot
According to some recent data, the prevalence of streaming means that music listeners are no longer forced to publicly purchase their trashy pop favorites, with the result that these guilty pleasures are seeing a massive resurgence. Guest Post by Jack Isquith on Digital Music Insider Irving Berlin said, “Popular music is popular because a lot of people like it.” Recently the metrics meets storytelling site polygraph (poly-graph.co) published a piece by Matt Daniels on the most timeless songs from the 1990’s. More specifically, using ...
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Ad Supported Is Actually 56% Of US Streaming Music Revenue
Source:
HypeBot
After a conflict with major labels where they attempted to put an end to freemium, ad supported streaming had become something many music executives simply tried to ignore. A new look at the statistics, however, has shown it may be a bigger piece of revenue than was guessed, particularly once Pandora is added to the mix. Guest Post by Mark Mulligan from his Music Industry Blog Late 2014 a minor crisis emerged in the music industry, with major record labels ...
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Is Cymbal Set To Become The Instagram Of Music?
Source:
HypeBot
Taking a hint from Instagram's simple design a new app, Cymbal, allows users to share just a single song (along with album art) at a time, giving music fans a new way to spread their favorite tunes “in the moment." Guest Post by Bobby Owsinski on Music 3.0 Three undergrads from Tufts University have launched a new app that's catching on like wildfire. It's called Cymbal, and many have called it the “Instagram of Music" because of its less-is-more user interface. Cymbal describes itself as ...
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