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33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2
Source:
HypeBot
A new study reports that a third of all U.S. broadband users now subscribe to a paid steaming music service. with Amazon Prime Music surging 50% in a single year to cement the title of America's most popular paid music streamer. Most paid streaming music services experienced an increase in U.S. subscribers in 2016, with Amazon Prime Music jumping 50% in a single year to lead the category with 15% of U.S. broadband households, according to the new report 360 View: ...
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For Continued Growth, Music Streaming Needs Product & Pricing Innovation [MARK MULLIGAN]
Source:
HypeBot
Issues with pricing are nothing new in the streaming economy. Although $9.99 remains something of a standard, many company's are working to ease customers in with steeper discounts, with the result of devaluing the service, and the industry is in need of a more stable pricing strategy. By Mark Mulligan of MIDiA and the Music Industry Blog Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each ...
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Projecting Trends: The On-Demand Economy In Music
Source:
HypeBot
How has the rapid onset of an on-demand music economy affected the music industry? Here Bas Grasmayer digs into how several innovative new startups in the music industry are working to capitalize on this latest trend in consumer behavior Guest Post by Bas Grasmayer on Synchblog One of the most important trends in employment and services over the last decade has been the rise of the on-demand economy. A famous quote on the phenomenon notes how the world’s largest taxi company and ...
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Bandcamp Reports Strong Growth, Adding 2000 Indie Labels, Hundreds Of Thousands Of Artists In 2016
Source:
HypeBot
The recorded music business had a decent year in 2016, but indie powerhouse Bandcamp had an ever better one. And they did it the old fashioned way—selling music and merchandise—rather than by collecting checks from Spotify and Apple Music. Bandcamp's business grew across all categories in 2016. They also reported their 17th straight profitable quarter, while also increasing staff by 43% last year. Digital album sales on the indie and d.i.y online sales platform grew 20%, tracks sales were up 23%, and ...
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Pandora Tops YouTube, Spotify In 2016 Music Listening, As Streaming Beats Radio For First Time
Source:
HypeBot
Pandora, YouTube and Spotify combined to capture 72% of all streaming music listening in 2016. And for the first time ever, enjoying music via streaming was more popular than listening to music on the radio, according to a new MusicWatch survey. Pandora continued to be the most listened to music streamer in the U.S. in 2016 with a 28% share of music listening, just beating out YouTube with a 27% share. These new MusicWatch stats combine free/ad-supported versions with paid offerings Spotify ...
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Pinterest Is Becoming A Go To Social Network For Music Fans
Source:
HypeBot
Pinterest, the go to social network for 150 million fashionistas, foodies who like to snap photos and home decorators is fast becoming a destination for music fans. Why? How? The ability to “pin" videos. To pin a video on Pinterest, users just click the Pin It button on sites like YouTube and Vimeo. The result has been many thousands of music fans creating and sharing their favorite YouTube music playlists. According to a Millward Brown Study, 87% of Pinners have purchased something ...
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Measuring Online Audience Engagement [INFOGRAPHIC]
Source:
HypeBot
Although 'engagement' is often thought of simply as the number of views or shares on a piece of media, there's much more involved when it comes to how audience engagement is measured, particularly by those inside the industry. Guest Post by Bobby Owsinski on Music 3.0 When we think online audience engagement, we usually think of views or streams. There’s a lot more to it than that though, as this infographic from Statista shows how industry insiders evaluate true engagement. As ...
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