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How People Make Money On YouTube
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HypeBot
YouTube is in the news today, thanks to a new deal with Warner Music. But how indie and DIY artists make money on the music streamer and how can they earn more. The actual details of how this happens can be elusive and confusing. Hugh McIntyre looks at exactly how an artist on YouTube can profit from the videos they post. Guest post by Hugh McIntyre of the TuneCore Blog [Editors Note: This article was written by Hugh McIntyre. Hugh writes about ...
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5 Unorthodox Music Marketing Techniques You Need To Try
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HypeBot
In the process of refining your music marketing strategy, it can often be a good idea to separate yourself from the crowd by trying out a few unconventional marketing techniques. Here we look at five different examples of how you can mix up your marketing techniques. Guest post by Jhoni Jackson on the ReverbNation Blog If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional ...
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No Internet, No Music: Why Musicians Must Care About Net Neutrality
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HypeBot
Although the internet's history with the music business is complicated to say the least, it has now reached a point where the current music economy as we know it needs the internet- and net neutrality- to function. Guest post by Will Meyer for CASH Music The internet has brought so much to musicians—both good and bad. It has fundamentally changed how we listen to, sell, discover, and promote music. It blew up the record industry, on one hand, and it has developed ...
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Run Your DIY Music Career Like A Tech Start-up
Source:
HypeBot
George Paolini and Sherry-Lynn Lee of indie duo 23rd Hour have a unique perspective that straddles music and tech—two different worlds that have a lot to teach each other. In addition to making music, Sherry co-founded a start-up and works in tech in Silicon Valley. George is a former exec with Sun Microsystems, HP and Cisco. “I say luck is when an opportunity comes along and you’re prepared for it.”—Denzel Washington By George Paolini & Sherry-Lynn Lee of 23rd Hour, a jazz-influenced ...
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Music PR: How to Pitch Your Work
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HypeBot
It should go without saying that one of the most important things you can do for yourself as a solo artist or band is to focus heavily on PR. Unless you can gain an audience, no one knows you exist. How can you sell records that way? The answer is, you can’t! Guest post by Boris Dzhingarov Here is a bit of information on how to pitch your work effectively through press releases. PR is going to be the key that ...
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How To Construct A Visually Appealing Email
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HypeBot
Given that email remains one of the best ways to reach fans and potential fans, it's important to put some thought and care into how to make said emails aesthetically appealing to the viewer. Here we look at some important visual factors. Guest post from Team Fanbridge Designing an email campaigns makes you consider many elements you might not have thought of before, such as ‘How big should I make this button?’ or ‘Do you think this canary yellow complements ...
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