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Creating A Music Business Filing Cabinet: A DIY Guide
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HypeBot
For entrepreneuring new artists keeping a record of articles and posts about them and their band (or maybe just interesting/helpful articles) properly archiving this content for later reference should be done correctly otherwise they can easily get lost in the ether. Here we look at a good archival strategy for saving relevant press. Guest post by Simon Tam of Last Stop Booking Are you collecting valuable articles and information about the music business? Do you keep a record of every press ...
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YouTube Is Leveling The Playing Field For Indie Artists says CD Baby CEO Tracy Maddux
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HypeBot
YouTube is often maligned for low payments to creators, but CD Baby CEO Tracy Maddux see's the video platform differently. Here, he recounts how, thanks in large part to YouTube's open platform, more and more independent artists have been able to build a significant audience than ever before Guest post by Tracy Maddux, the CEO of CD Baby. This first appeared in Billboard The last few months I've been on the road in Nashville, Barcelona, Mumbai and Rio, meeting with artists and ...
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5 Tips For Getting More People To Sign Up For Your Email Newsletter
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HypeBot
While the splash of more modern social media may make email seem antiquated, there is still a great deal of value for artists in this ancient form of communication, and making your newsletter valuable and convincing people to sign up can do a great deal for your bottom line. Guest post by Hugh McIntyre of the TuneCore Blog [Editors Note: This was written by Hugh McIntyre. Hugh writes about music and the music industry and regularly contributes to Forbes, Sonicbids, and more.] Email newsletters may ...
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5 Must-Dos Of Email Marketing
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HypeBot
Although many may believe otherwise, email marketing is far from dead, and is in many ways ahead of channels like social media when it comes to effectively capturing the attention of potential consumers. Here we look at how to maximize the effectiveness of email marketing. Guest post by Chris Appelgren of Eventbrite Despite what some folks may tell you, email is not dead. According to a recent study by Adobe, more than half of all US consumers prefer to receive marketing offers via ...
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4 Reasons You Should Use LinkedIn To Advance Your Music Career
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HypeBot
While most musicians take the time to actively develop their presence on sites like Facebook and Instagram, many artists may not bother with what the perceive as the more 'corporately oriented' LinkedIn. This could be causing them to miss out on a number of beneficial connections, however. Guest post by Paul Loeb from CD Baby's DIY Musician So you’re a music professional. You have the standard social media apps (i.e. Facebook, Instagram, YouTube, and Twitter). You may be rocking these sites and ...
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When Is The Best Time To Release An Album In 2018?
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HypeBot
As with every other aspect of marketing yourself in the music industry, when you choose to release your music can make all the difference. In this article we break down the best months in which to drop your new record as well as those months which will ensure a flop. Guest post by Janelle Rogers of Symphonic Blog Over the past few years, I’ve put together a month-by-month guide with the best time to release your album. It’s patently simple: ...
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Distribution And Label Service Company Ditto Music Expands
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HypeBot
One of many music aggregators out there, Ditto is growing to become one of the bigger players in distribution and label services, and has been rapidly expanding to become one of the major player in digital distribution along with companies like TuneCore and CD Baby. Guest post by Bobby Owsinski of Music 3.0 There are plenty of music aggregators that will get to songs to all the streaming platforms, and Ditto Music is one of the least expensive ones. At $19 a ...
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Top 3 Things To Spend Your Marketing Budget On
Source:
HypeBot
As independent musician, where you funnel your marketing budget is incredibly critical. According recent polls, the following are what people in marketing departments consider the areas in which they have seen the highest return on investment in for their precious marketing dollars. Guest post by Tim Brown of Symphonic Blog Recent polls of what people in marketing departments believe they are getting the most ROI from showed three key areas in the lead: Search Engine Optimization, Email Marketing/Automation, and Content ...
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