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Do You Really Want A Record Deal? How To Legally Ensure An Artist Can Even Sign One
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HypeBot
As the music business has changed, so too has the process by which artists sign a 'record deal'. Here Justin M. Jacobson looks at the legal infrastructure artists must have in place in order to make sure they can actually sign to a label. Guest post by Justin M. Jacobson, Esq. on the TuneCore Blog While most musicians dream of getting signed to a major “record deal,” the days where a record label executive attends a show and signs an ...
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How To Use Word-Of-Mouth To Drive Music, Ticket Sales
Source:
HypeBot
As consumers become increasingly bombarded with advertising, that advertising gets increasingly easier to ignore, meaning bands and artists need to seek new (or in some cases old) ways of promoting their event. Thanks to the rise of social media, word-of-mouth promotion is seeing something of a resurgence. Guest post by Rachel Grate of Eventbrite With the average consumer now exposed to about 4,000 ads a day, people are getting better and better at tuning out advertising. Event brands need new ...
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7 Important Video Metrics For Measuring Your Content's Success
Source:
HypeBot
When determining whether or not your video content is hitting home, there are some important metrics to pay attention to beyond just the view count, such as audience retention, subscribers, and where viewers are coming from. Guest post by Alexandra Kennedy of the Symphonic Blog In order to effectively manage your YouTube channel as an artist, it’s important to look beyond the number of views at the bottom of your video when measuring your content’s success. The YouTube Creator Studio has a fantastic ...
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10 Best Social Media Management Tools
Source:
HypeBot
As the social media landscape continues to shift, promoting your events on social media, be it a tour or a merch sale, has grown increasingly difficult, particularly where organic reach is concerned. Here we look at ten of the best social media management tools that can help you up your promotional game. Guest post by Alyssa Torres of Eventbrite If it feels like marketing your events on social media keeps getting harder, you’re not imagining things — it has, especially for ...
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How Musicians Earn Money From YouTube
Source:
HypeBot
While there's plenty of controversy regarding YouTube's role in the music industry, as one of the most popular sites in the world, it still represents a huge opportunity for artists to make money through their work. Here we look at how. Guest post by Jorge Brea of the Symphonic Blog YouTube is one of the most popular websites in the world. Millions of videos are uploaded each and every day covering a million different topics. There are pros, cons, and ...
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Developing A Gig Reminder Email Strategy
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HypeBot
For anyone involved with putting on a show- be it artist, promoter, or label- notifying a fanbase that the show is actually happening is essential, and one email usually isn't sufficient. Here we look at how to develop comprehensive, effective strategy for emailing gig reminders. Guest post by Bobby Owsinski of Music 3.0 Artists, bands, record labels and anyone doing a show needs to make their fan base very aware of when they’re doing a gig. You can’t rely on ...
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Digital Marketing Tools, Resources For Independent Artists [Part 2]
Source:
HypeBot
In the second half of this two part series, Raj Shah shares with readers an arsenal of tools and resources available to the independent artist which can be an invaluable asset in taking their marketing to the next level and driving them towards industry success. Guest post by Raj Shah of the TuneCore Blog [Author: Raj Shah *] Part Two of a two-piece article that aims to break down tools that independent artists can utilize in their digital marketing strategies – ...
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Digital Marketing Tools, Resources For Independent Artists [Part 1]
Source:
HypeBot
In part one of this two piece article, we break down some of the tools available to independent artists to employ as they balance their role of both musician and marketer, and what resources they can utilize to put themselves ahead of competitors when it comes to digital marketing. Guest Post by Raj Shah of the TuneCore Blog [Author: Raj Shah *] Part One of a two-piece article that aims to break down tools that independent artists can utilize in their ...
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