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Booking The Right Venue For Your Band: What You Must Know
Source:
HypeBot
The success of your music career depends as much on your marketing savvy as it does your skill as a musician, and being able to book a venue that's a good fit for your style of music and level of success is key. Guest post by Dylan Barlett of DIY Musician How to get the gig at a venue that fits your music. If you’re an up-and-coming musician, you’ve come to terms with an undeniable fact. Your art is also ...
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How To Increase Email Open Rates: 4 Tips
Source:
HypeBot
Email marketing is a key component of developing an artist's brand and cultivating a dedicated following, but for it to work, you need find a way to ensure your fans are actually taking the time to open and maybe even engage with the content you're putting out. In this piece, we look at four strategies that can help to improve the open rate on your next eblast. Guest post by Cait McMahon of the Symphonic Blog A big part of ...
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David Lowery Reminds Musicians To File For Share Of $10M Rhapsody, Napster Songwriter Settlement
Source:
HypeBot
David Lowery of Camper Van Beethoven and Cracker led a class action lawsuit against Rhapsody (aka Napster). The case, which alleged the streamer had unlawfully reproduced and distributed copyrighted compositions, has preliminarily settled, and musicians may be entitled to compensation. “I’m really proud of my advocacy on behalf of independent musicians. (No pun intended) It's been a David vs. Goliath kind of story," Lowery tells Hypebot. “The good news is the heavy lifting is done. We’ve been able to settle ...
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11 Common Music Advertising Mistakes and How You Can Avoid Them
Source:
HypeBot
Here AWAL speaks with several veterans of the digital marketing space about some of the most common (but by no means all) marketing mistakes advertisers make when attempting to promote their music across social media and streaming platforms. Guest post from AWAL An advertisement is an attempt to purchase attention. Many of the platforms we use day and night, from Instagram to Spotify, sustain their business operations by leveraging attention en masse. Users can access these services for ‘free’ so ...
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How To Successfully Pull Off An Influencer Marketing Campaign In The Music Business
Source:
HypeBot
While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the music business. In this piece, we break down how to successfully run an influencer marketing campaign as a music industry insider. Guest post from Promoly Influencer marketing gets a bad rap. While some people may think its benefits extend only to weight loss teas and whatever brand the Kardashian’s happen to be ...
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A Penny Saved Is A Tour Date Earned: How Be Frugal On Tour
Source:
HypeBot
DIY touring is challenging for a number of reasons, but perhaps none is greater than the financial burden it places on you and your bandmates. That said, touring is fun and necessary part of developing your career as an artist, and with proper planning, you can limit the amount of money you need to spend on the road. Guest post by Rich Nardo of TuneCore DIY touring is hard. The financial strains associated with travel are among the biggest stressors that ...
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How To Select The Perfect Music Analytics Tool
Source:
HypeBot
As music marketing becomes more and more data driven, an increasing number of companies are popping up and promising they have the analytics tool to make it all work for you. But with such an abundance of options, picking can be difficult. Here we look at how to choose the perfect music analytics tool for you. Guest post by Dmitry Pastukhov of Soundfly's Flypaper As a result of the digital revolution, the music industry (and music marketing in particular) has become more ...
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5 Tips For Branding Yourself In The Music Biz
Source:
HypeBot
Making it in the modern music business requires more than just talent and good music. In order to stand out in a competitive field, today's artists must work hard at defining their personal brand. In the following article, we explore what a personal brand is, and how cultivate your own. Guest post by Nicholas Voorhees of Melody Nest and Icon Collective THE PHILOSOPHY OF BRANDING FOR MUSIC PRODUCERS Developing a career in today’s music industry requires much more than producing great music. ...
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