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How To Spend Less, But Sell More Tickets
Source:
HypeBot
While every artist and promotor wants sold out shows, pouring endless amounts of money into every aspect of marketing isn't usually an option for the typical musician. This piece looks at how to budget your money effectively in order get the greatest return on every marketing dollar spent. Guest post by Katie Sawyer of Eventbrite If you’re like 91% of event creators, your biggest challenge is finding the budget to pull off all your marketing ideas. Most events have small teams, ...
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10 Future Music Business Jobs
Source:
HypeBot
As with so many industries, advancements in tech are quickly changing and reshaping the music business in several significant ways, with new jobs emerging all the time. Here we look at ten different music business jobs of the future. Guest post by Bobby Owsinski of Music 3.0 The music business is evolving just like any other forward looking industry, and tech is playing a larger part than ever in how it runs. That means that new types of jobs are ...
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8 Free Online Resources To Create An Album Cover
Source:
HypeBot
After you've dumped blood, sweat, and tears into recording and mixing an album, there still remains the final step of creating album artwork. While this element of the process may not be one artists want to sink a lot of time or energy into, these eight online resources can help musicians pull together cover art with ease. Guest post from Landr The recording is done. You’ve mixed every song. Your album sequencing is perfect. And you’re done mastering. Perfect! Time to distribute your music right? Hang on… ...
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Bringing Together Tour, Radio, Fan-Targeted Advertising [CASE STUDY: Nathaniel Rateliff]
Source:
HypeBot
In this piece we look at commercial experiment of sorts, in which Concord Music utilized a triple-headed geo-specific marketing strategy to maximize listener consumption of one of its artists. via the American Association of Independent Music How Concord utilized found.ee to build geo-specific remarketing audiences aligning tour and radio support, coupled with audio advertising (iHeartRadio, Spotify), to increase consumption Authors Jason Hobbs – CEO / found.ee Advertising + Testing Strategy Gulce Turek – Marketing / Fantasy Records
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3 Social Scenarios That Make An Artist Website More Important Than Ever
Source:
HypeBot
While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this strategy can backfire in a number of ways. Here we look at why have a dedicated website can be critical to an artist's success. Guest post by Bobby Owsinski of Music 3.0 Many artists are tempted to just rely on a Facebook page or Instagram account as their main online point of contact, but that strategy can have a number ...
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Essential Artist One-Sheet Checklist
Source:
HypeBot
For artists and bands, the single page overview of your band/music that is your one-sheet can be your ticket to selling your performance. Here we look at some of the must-haves to be included in such a document. Guest post by Garrett Gomez of Repost For those unfamiliar, a one-sheet is a one page overview of your band and/or music. Often, a one-sheet is used by PR agents, distributors, and other industry professionals to determine how sellable your band is to any ...
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Finding The Balance Between Creativity And Business
Source:
HypeBot
As a musician in today’s industry, you often have to wear multiple hats. Of course you play the role of the creative- writing, experimenting, playing, practicing, and creating are part of your core being, coming to you almost as easily as breathing. But there’s another hat- the business hat. More and more musicians are coming to terms with the fact that by building their career, they are in fact creating a small business- a business where they are the CEO. ...
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Study Reveals Challenges Facing All Musicians
Source:
HypeBot
Making a living as a musician has never been regarded as one of the easier careers out there, and things don't appear to be getting any better in the streaming age, as a new study reveals why it is that so many artists have it so tough. Guest post by William Glanz of SoundExchange Music fans streamed the 25 tracks on Drake’s new album, Scorpion, 745.92 million times in its first week, according to Billboard, and the album recorded 732,000 equivalent album sales ...
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