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Things To Consider When Building Your Band Website
Source:
HypeBot
The potential of your band's website is huge, and it can be so much more than just a place to dump content. We look at some key things to consider from the beginning to make sure your website becomes the best it can be. Guest post by the Soundfly Team of Soundfly's Flypaper We’ve got an awesome new free course, made in partnership with our friends over at Bandzoogle, called How to Create a Killer Musician Website. Your website is so much more than ...
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Rules For Success For Blockchain Music Entrepreneurs [George Howard]
Source:
HypeBot
While blockchain has long been thought of as God-send and natural fit for the music industry, the budding technology has yet to live up to the hype surrounding it. In his “Howard Test," George Howard outlines what it will take for the technology to reach its potential. Part 1 Guest post by George Howard. This article originally appeared on Forbes We are at an inflection point in the trajectory of Blockchain tech and music product development. In this space, and, ...
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Improving Your Band’s ‘Bookability’
Source:
HypeBot
One the great headaches of operating as a DIY musician results from the challenge of booking a lineup of shows, whether it's a a single festival slot of populating a an entire tour, it can all be made easier by increasing your band's “bookability". Guest post by Patrick McGuire of Soundfly's Flypaper Oh, the ceaseless quest to get booked… Whether it’s trying to land a coveted spot at a big summer festival or hoping to line up a solid run of shows for ...
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3 Digital Marketing Trends You Need To Know
Source:
HypeBot
The world of digital music marketing is complex and ever shifting, making success in such an area a challenge. That said, there are some things we can do to try and keep up. Here we look at three current marketing trends every entrepreneuring artist ought to be aware of. Guest post by Aaron Bogucki from AWAL It’s not 2009 anymore. Subcultures storm public conscious then wither away in 12 months. Trends perish in the flash pan. The content lifecycle is ...
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8 Reasons People Hate Your Website
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HypeBot
Having a website is a hugely important aspect of establishing your brand and web presence as an artist, but that doesn't mean your website can still suck. Here we look at some of the top complaints consumers have had when using artist websites in the past. Guest post Bobby Owsinski of Music 3.0 Wow, you just had a new website built and you’re really proud of it. Congratulate yourself that you’ve gone the extra mile to actually have a website ...
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Maintaining Rights To Your Masters And Why It Means Everything
Source:
HypeBot
Gone are the days of labels compelling artists to relinquish creative control of their music in exchange for a promised lengthy in music. In this piece we take a hard look at why maintaining control of your masters is so critical for an artist operating in 2018. Guest post from AWAL For decades, labels have leveraged the allure of a full-time music career to ink deals that swipe copyrights from artists. Today, tides have changed. Whether financial stability is around ...
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Promoting A Limited Time Special Offer: A How-To Guide
Source:
HypeBot
Lately Patreon has been going the extra mile in trying help its users maximize potential on the site, including allowing its users to provide special limited time offers to their fans. Here Brian Hazard walks us step-by-step through the art of limited time offers, both generally and using Patreon specifically. Guest post by Brian Hazard of Passive Promotion Patreon has been doing a lot lately to help creators maximize their potential on the site. In addition to the recently launched Patreon ...
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Getting Started With Email Newsletters As A Musician
Source:
HypeBot
While most artists likely already have some presence on social media, a great way to strengthen your platform and better connect with fans is to implement an email newsletter into your strategy. Here we look at some tips and ideas for getting started. Guest post by by Freddie Tubbs of the Symphonic Blog Building a platform is an important thing for anyone these days, and that’s especially true for writers. A platform gives you a wider reach. You probably already ...
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