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Your Music Publishing Questions Answered
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HypeBot
At SoundExchange, they are often asked by recording artists and rights owners alike about who is responsible for whose royalties, how they get distributed, and which royalties SoundExchange doesn't administer. Here they share the answers to some of the most frequent questions. Guest post by William Glanz of SoundExchange We get phone calls and e-mails every day from recording artists and rights owners asking for assistance on a range of issues. So, we provided answers below to some of the ...
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The S.T.A.G.E.S. Of Email Marketing [Part 3]
![The S.T.A.G.E.S. Of Email Marketing [Part 3]](https://s3.amazonaws.com/allaboutjazz/photos/logo/hypebotlogo2015.jpg){kind=logo}
Source:
HypeBot
In this third part of a multi-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at how to design and launch a successful email marketing strategy and how to conduct ongoing management and maintenance of said strategy. Guest post by Cheryl B. Engelhardt of the TuneCore Blog [Editors Note: This is the third volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In ...
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7 Tips On Networking In The Music Industry
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HypeBot
While amassing fans is certainly a key part of music industry success, cultivating and sustaining relationships with your industry peers is also essential to getting ahead in a tough field. Here we look at seven ultimate tips on how to network in the music industry. Guest post by Serena Dorf Whilst looking for that big break in the music industry, you have to focus on more than fans. Even though listeners are the supreme judge of quality and popularity, it is ...
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An Essential Guide To Remarketing For Musicians
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HypeBot
In an effort to take some of the guessing out of music marketing, here Chris Robley explores the concept of remarketing, wherein artists use the past behavior of fans in order to predict how they'll behave and where they'll spend their money in the future. By Chris Robley of CB Baby from their DIY Musician blog Music marketing shouldn’t be a guessing game. At least not ALL the time. When you know what your fans have done in the past, you’ll ...
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Think Small: The Key To Building Genuine Music Community
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HypeBot
While the recorded industry may still be struggling, live music has seen an impressive 16% increase since 2016, with the market for live music now larger than ever before. One of the key takeaways from this lies in the value which consumers place on being able to intimately connect with these performers, suggesting that going small is essential to building a genuine music community. Guest post by Chris Zaldua of Eventbrite The numbers don’t lie: The market for live music ...
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CD Baby, Cosynd Partner For Affordable Copyright Services
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HypeBot
CD Baby has partnered with Cosynd to offer an affordable legal services platform to document ownership of content. Launching next month, the partnership will enable members to create basic copyright ownership agreements and split sheets, and then to register with the U.S. Copyright Office. CD Baby members will receive 1 month of free access to Cosynd’s Essential and Premium tiers, which will enable them to create unlimited copyright split sheets, full copyright ownership agreements and work for hire agreements. An estimated $2.5 ...
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7 Indicators You Have The Wrong Music Marketing Strategy
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HypeBot
A successful music career depends on a solid public image and communication with fans. While any good PR person does all they can, not every approach has a positive outcome. Here we look at some of the most frequent errors that can cause a marketing strategy to fail. Guest post by Scott Matthews Introduction The music industry, as much as any other field of work, depends on a good public image built through stage performance, street conduct, things the artists ...
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The S.T.A.G.E.S. Of Email Marketing [Part 2]
Source:
HypeBot
In this second part of a two-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at the four elements of strategy and how they can be implemented in your approach to email marketing. Guest post by Cheryl B. Engelhardt from the TuneCore Blog This is the second volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. Cheryl will be ...
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