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How To Geo-Target Your Mailchimp Emails Automatically
Source:
HypeBot
Email lists are an essential marketing resource for artists but keeping them in tip top organizational shape can be next to impossible. That said, segmenting your email list based on geolocation is still something you can make happen, and doing so can do wonders for your open rates. Guest post by Chris Robley of DIY Musician You can still send regionally targeted emails, even if you didn’t collect your fans’ city, state, or zip code information. If you’re like me, ...
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UCLA Law School Offers Music Community Free Legal Advice
Source:
HypeBot
UCLA's Music Industry Clinic (MIC) is offering free legal services for qualifying musicians and other members of the music industry. MIC provides UCLA Law students with the opportunity to represent clients in real-life music transactional matters under the supervision of experienced music attorneys. MIC launched in the Spring 2018 semester, and after receiving an overwhelmingly positive response from the local music community, is now accepting applicants for the Spring 2019 semester. If you are a musician, songwriter, producer, independent label ...
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Why I Ditched Music Streaming Services (For Now) And Bought A 1-800 Number
Source:
HypeBot
Here one innovative music biz self-starter explains how successfully he eschewed traditional streaming service in favor of an incredibly old-school marketing tactic using, drum roll, the telephone. Guest post from The One 800s A lot of you must be wondering, Why the hell is Josh trying to get me to call a 1-800 number? Or you’re not wondering about this at all. In which case, you’re not going to read this. Nevertheless, for the curious, I thought I’d explain why I’ve chosen ...
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Event Marketing Will Change In 2019: Here's How
Source:
HypeBot
As 2019 gets underway, the public's appetite for live events shows no signs of waning. While this is great news for your next show or festival, a thriving live economy means it's more important than ever to make your event stand out. Here we look at some key strategies that will help you come out on top. Guest post by Rachel Grate of Eventbrite As the events industry heads into a new year, the market for live experiences shows no ...
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5 Tips For Preparing To Release New Music [Podcast]
Source:
HypeBot
In this new episode of the Music Biz Weekly Podcast, Michael Brandvold and Jay Gilbert discuss an article that Jay wrote for Soultracks.com, 5 Basic Tips: Preparing to Release New Music. “Let’s assume that you’ve recorded great music. Pick a focus track. Ask people you trust which song it should be. You’re no longer competing against local artists in your city and state. Today, with partners like Spotify, Apple Music, Amazon and Pandora, you’re going up right along side the ...
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How To Sell Out A Show [Kosha Dillz]
![How To Sell Out A Show [Kosha Dillz]](https://s3.amazonaws.com/allaboutjazz/photos/news/06c8b836d65ebc6d4dd9d382d1de82f8.jpg)
Source:
HypeBot
Indie rapper Kosha Dillz does it all pretty much himself. There's no agent, no label and only occasional help with marketing. Despite those obstacles he's carved out a touring career thanks to his impressive hustle and some tips he shares here. Guest post by Kosha Dillz To be honest I have only sold out one show in my life as a headliner. It was in a seattle and I got to say some people wanted to play with me so ...
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Old School Music Marketing Trick That Holds Up In 2019
Source:
HypeBot
In the competitive modern music economy, any marketing edge you can gain in the crowded playing field is key. Here we look at classic marketing tool which not only holds up in 2019, but will likely continue to do so for the foreseeable future. Guest post from Haulix Daily Marketing is everything in today’s music business. Between the increased number of artists competing for attention and the shrinking amount of attention people are willing to give talent they are unfamiliar ...
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Email Service Providers For Musicians: An Overview
Source:
HypeBot
Given the value of email marketing for artists, being able to send mass emails to more than 100 of your fans at a time is essential. For such tasks, we enlist the help of Email Service Providers. Here we look at some of the most popular ESPs and what they can do for your marketing operation. Guest post by Bobby Owsinski of Music 3.0 When I wanted to send my first email newsletters to a list of only about 1200 ...
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