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Playing To Strangers: Why Marketing To People Who Haven't Heard You Is The Most Profitable
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HypeBot
In this piece Amber Horsburgh breaks down some interesting streaming statistics suggesting that, contrary to many conventional marketing theories, marketing to listeners who have never heard your music can be a more profitable approach than trying to cultivate a rapid central fanbase. Guest post by Amber Horsburgh. Amber writes about music strategy via her fortnightly newsletter, Deep Cuts, Subscribe here. This article originally appeared on Medium How do you build an artist’s brand? Can you do it from the bottom up amassing fan ...
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Why Word-Of-Mouth Is Key To Live Music, How To Earn It
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HypeBot
Despite all the changes the world of music marketing has undergone (technologically and otherwise) word-of-mouth remains the most effective method of selling tickets. So how do you, as an artist, harness the power of such an elusive form of marketing? Guest post by Chris Zaldua of Eventbrite It’s no secret: In the music business, word-of-mouth marketing is worth its weight in gold. Put simply: In music, “a personal recommendation is still the only one that matters.” If you’re running a ...
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Most Artists Don't Understand Their Record Deal, Do You?
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HypeBot
Musicians need to understand the contracts they sign and their implications, but most don't. Michael Brandvold and Jay Gilbert are joined on the Music Biz Weekly Podcast by manager and educator Mark Tavern to explore why that is and what to do about. Signing a record deal is a major accomplishment. As an artist, having company support can make your career. But “getting signed” is not as simple as it sounds, and leaves out a lot of details about how ...
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Thriving After 15 Years: 6 Keys To Independent Music Success
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HypeBot
Success as a DIY artist has never been easy to find, and for most artists, their rags to riches story typically comes down a little heavier on the rags. Still, as independent artist Yael Meyer here illustrates in these six best practices, independent music success is achievable. By Yael Meyer from CD Baby's DIY Musician blog Yael Meyer’s 6 keys to independent music success. The impossible dream. When I first decided to make music for a living it was as ...
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What Musicians Should Ask Themselves Before Hiring A Publicist
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HypeBot
Sure every wants to be successful, but the route to success tends to vary wildly across the industry, and while the help of a publicist can do wonders for advancing the career of some artists, hiring one before you're ready, or when it's simply not right fit, can be a huge setback. Guest post by James Shotwell of Haulix Publicists can do a lot for your career, but only if you’re ready to work with them. Every artist wants to ...
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If You Perform Live, You're Probably Not Getting Paid Royalties That You Deserve
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HypeBot
For many artists, touring is one of the primary ways in which they maintain a living as a musician, making it that much more troubling to learn that many artists who do live shows aren't walking away with all the performance royalties to which they are entitled. Here Ari Herstand explains what artists must do claim this additional revenue. By Ari Herstand and originally appeared on Ari's Take I just had a meeting with Sentric Music publishing CEO, Chris Meehan. ...
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How Artists Can Drive Brand Partnerships
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HypeBot
With such a high volume of new music constantly being released, artists and their music have a difficult time breaking through and getting traction among listeners. That said, the upheaval and transformation of the traditional music industry has given the scrappy do-it-yourselfers a chance to succeed with the help of brand partnerships. Guest post by Maxwell Zotz, director of brand partnerships and artists relations, MAX With upward of seven million new tracks a year, it’s challenging to break a new ...
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